Brandwave

How popular isTBWA in search?

In August 2026, there were an estimated 22.2K branded searches for TBWA worldwide which is down 32.9% over the last 11 months. TBWA holds 10.8% estimated Share of Search among creative agencies worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ogilvy35.9%
  2. McCann19.7%
  3. DDB16.1%
  4. TBWA10.8%
  5. BBDO8.8%
  6. Leo Burnett8.8%
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Which creative agencies compete with TBWA?

TBWA against creative agencies worldwide, by month

Share of Search by month for Ogilvy, McCann, DDB, TBWA, BBDO, Leo Burnett. The figures are in the table below the chart.

View monthly share of search table
MonthOgilvyMcCannDDBTBWABBDOLeo Burnett
Oct 202532.4%26.7%17.8%9.8%5.3%8%
Nov 202533.2%22.2%18.1%9.9%6.6%9.9%
Dec 202533.9%18.5%18.5%12.4%8.3%8.3%
Jan 202635.2%19.3%15.8%10.5%8.6%10.5%
Feb 202634.7%23.2%12.7%10.4%8.5%10.4%
Mar 202635.2%19.3%15.8%10.5%8.6%10.5%
Apr 202635.4%19.4%13%13%8.7%10.6%
May 202636.7%20.1%13.4%13.4%7.3%9%
Jun 202638.4%21%14%9.4%7.7%9.4%
Jul 202635.1%23.5%15.7%8.6%8.6%8.6%
Aug 202635.9%19.7%16.1%10.8%8.8%8.8%
Sep 2026——————

  1. 1.Ogilvy

    35.9%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.McCann

    19.7%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -3.8 points.

  3. 3.DDB

    16.1%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.TBWA

    10.8%

    Moved from 6th to 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +2.2 points.

  5. 5.BBDO

    8.8%

    Moved from 4th to 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Leo Burnett

    8.8%

    Moved from 5th to 6th. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between TBWA and its closest rivals

How has branded search demand for TBWA changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for TBWA worldwide fell from 33.1K to 22.2K.
  • Across the 11 months ending August 2026, TBWA’s estimated Share of Search among creative agencies worldwide increased from 9.8% to 10.8%.
  • Across the 11 months ending August 2026, TBWA’s estimated Share of Search among creative agencies worldwide peaked at 13.4% in May 2026 and was lowest at 8.6% in July 2026.

How did search popularity change for creative agencies worldwide in August 2026?

  1. In August 2026, TBWA overtook BBDO to rank 4th among creative agencies worldwide, at 10.8%.

  2. In August 2026, Ogilvy gained estimated Share of Search among creative agencies worldwide, from 35.1% to 35.9%.

  3. In August 2026, McCann lost estimated Share of Search among creative agencies worldwide, from 23.5% to 19.7%.

  4. DDB’s estimated Share of Search among creative agencies worldwide has gained ground for 3 months in a row, from 13.4% to 16.1% in August 2026.

  5. BBDO’s estimated Share of Search among creative agencies worldwide has gained ground for 3 months in a row, from 7.3% to 8.8% in August 2026.

  6. Estimated monthly branded searches for Leo Burnett worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

How is TBWA measured?

Brandwave collects information about searches that people make online using TBWA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tbwa

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How the Brand Demand Index is measured

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