Brandwave

How popular isDDB in search?

In August 2026, there were an estimated 33.1K branded searches for DDB worldwide which is down 45.3% over the last 11 months. DDB holds 16.1% estimated Share of Search among creative agencies worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ogilvy35.9%
  2. McCann19.7%
  3. DDB16.1%
  4. TBWA10.8%
  5. BBDO8.8%
  6. Leo Burnett8.8%
DDB website (opens in a new tab)

Follow DDB and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which creative agencies compete with DDB?

DDB against creative agencies worldwide, by month

Share of Search by month for Ogilvy, McCann, DDB, TBWA, BBDO, Leo Burnett. The figures are in the table below the chart.

View monthly share of search table
MonthOgilvyMcCannDDBTBWABBDOLeo Burnett
Oct 202532.4%26.7%17.8%9.8%5.3%8%
Nov 202533.2%22.2%18.1%9.9%6.6%9.9%
Dec 202533.9%18.5%18.5%12.4%8.3%8.3%
Jan 202635.2%19.3%15.8%10.5%8.6%10.5%
Feb 202634.7%23.2%12.7%10.4%8.5%10.4%
Mar 202635.2%19.3%15.8%10.5%8.6%10.5%
Apr 202635.4%19.4%13%13%8.7%10.6%
May 202636.7%20.1%13.4%13.4%7.3%9%
Jun 202638.4%21%14%9.4%7.7%9.4%
Jul 202635.1%23.5%15.7%8.6%8.6%8.6%
Aug 202635.9%19.7%16.1%10.8%8.8%8.8%
Sep 2026——————

  1. 1.Ogilvy

    35.9%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.McCann

    19.7%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -3.8 points.

  3. 3.DDB

    16.1%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.TBWA

    10.8%

    Moved from 6th to 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +2.2 points.

  5. 5.BBDO

    8.8%

    Moved from 4th to 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Leo Burnett

    8.8%

    Moved from 5th to 6th. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between DDB and its closest rivals

How has branded search demand for DDB changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for DDB worldwide fell from 60.5K to 33.1K.
  • Across the 11 months ending August 2026, DDB’s estimated Share of Search among creative agencies worldwide decreased from 17.8% to 16.1%.
  • Across the 11 months ending August 2026, DDB’s estimated Share of Search among creative agencies worldwide peaked at 18.5% in December 2025 and was lowest at 12.7% in February 2026.

How did search popularity change for creative agencies worldwide in August 2026?

  1. In August 2026, TBWA overtook BBDO to rank 4th among creative agencies worldwide, at 10.8%.

  2. In August 2026, Ogilvy gained estimated Share of Search among creative agencies worldwide, from 35.1% to 35.9%.

  3. In August 2026, McCann lost estimated Share of Search among creative agencies worldwide, from 23.5% to 19.7%.

  4. DDB’s estimated Share of Search among creative agencies worldwide has gained ground for 3 months in a row, from 13.4% to 16.1% in August 2026.

  5. BBDO’s estimated Share of Search among creative agencies worldwide has gained ground for 3 months in a row, from 7.3% to 8.8% in August 2026.

  6. Estimated monthly branded searches for Leo Burnett worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

How is DDB measured?

Brandwave collects information about searches that people make online using DDB’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ddb

Do you work for DDB? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is DDB your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free