DDB vs Leo Burnett:Which is more popular by branded search?
In August 2026, DDB had more branded searches than Leo Burnett among creative agencies worldwide. DDB was estimated to have 33.1K branded searches compared to Leo Burnett’s 18.1K, and held a 16.1% Share of Search versus Leo Burnett’s 8.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DDB or Leo Burnett?
Compare the creative agencies companies choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DDB, Leo Burnett. The figures are in the table below the chart.
View monthly share of search table
| Month | Ogilvy | McCann | DDB | TBWA | BBDO | Leo Burnett |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.4% | 26.7% | 17.8% | 9.8% | 5.3% | 8% |
| Nov 2025 | 33.2% | 22.2% | 18.1% | 9.9% | 6.6% | 9.9% |
| Dec 2025 | 33.9% | 18.5% | 18.5% | 12.4% | 8.3% | 8.3% |
| Jan 2026 | 35.2% | 19.3% | 15.8% | 10.5% | 8.6% | 10.5% |
| Feb 2026 | 34.7% | 23.2% | 12.7% | 10.4% | 8.5% | 10.4% |
| Mar 2026 | 35.2% | 19.3% | 15.8% | 10.5% | 8.6% | 10.5% |
| Apr 2026 | 35.4% | 19.4% | 13% | 13% | 8.7% | 10.6% |
| May 2026 | 36.7% | 20.1% | 13.4% | 13.4% | 7.3% | 9% |
| Jun 2026 | 38.4% | 21% | 14% | 9.4% | 7.7% | 9.4% |
| Jul 2026 | 35.1% | 23.5% | 15.7% | 8.6% | 8.6% | 8.6% |
| Aug 2026 | 35.9% | 19.7% | 16.1% | 10.8% | 8.8% | 8.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the DDB and Leo Burnett comparison changed over the last 12 months?
3 findings
- DDB was ahead of Leo Burnett in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DDB’s estimated Share of Search among creative agencies worldwide moved from 17.8% to 16.1%, and its estimated monthly branded searches moved from 60.5K to 33.1K.
- Across the 11 months ending August 2026, Leo Burnett’s estimated Share of Search among creative agencies worldwide moved from 8% to 8.8%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
How did search popularity change for creative agencies worldwide in August 2026?
3 changes
In August 2026, TBWA overtook Leo Burnett to rank 4th among creative agencies worldwide, at 10.8%.
DDB’s estimated Share of Search among creative agencies worldwide has gained ground for 3 months in a row, from 13.4% to 16.1% in August 2026.
Estimated monthly branded searches for Leo Burnett worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using DDB’s and Leo Burnett’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DDB
1 branded search term
- ddb
Leo Burnett
1 branded search term
- leo burnett
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.