Brandwave

Creative agencies:Which brands are most popular in search?

In August 2026, Ogilvy was the most searched among creative agencies worldwide, with an estimated 74K branded searches and 35.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ogilvy35.9%
  2. McCann19.7%
  3. DDB16.1%
  4. TBWA10.8%
  5. BBDO8.8%
  6. Leo Burnett8.8%

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Share of SearchLeaderboard

Compare the creative agencies companies choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among creative agencies worldwide, by month

Share of Search by month for Ogilvy, McCann, DDB, TBWA, BBDO, Leo Burnett. The figures are in the table below the chart.

View monthly share of search table
MonthOgilvyMcCannDDBTBWABBDOLeo Burnett
Oct 202532.4%26.7%17.8%9.8%5.3%8%
Nov 202533.2%22.2%18.1%9.9%6.6%9.9%
Dec 202533.9%18.5%18.5%12.4%8.3%8.3%
Jan 202635.2%19.3%15.8%10.5%8.6%10.5%
Feb 202634.7%23.2%12.7%10.4%8.5%10.4%
Mar 202635.2%19.3%15.8%10.5%8.6%10.5%
Apr 202635.4%19.4%13%13%8.7%10.6%
May 202636.7%20.1%13.4%13.4%7.3%9%
Jun 202638.4%21%14%9.4%7.7%9.4%
Jul 202635.1%23.5%15.7%8.6%8.6%8.6%
Aug 202635.9%19.7%16.1%10.8%8.8%8.8%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Ogilvy

    35.9%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.McCann

    19.7%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -3.8 points.

  3. 3.DDB

    16.1%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.TBWA

    10.8%

    Moved from 6th to 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +2.2 points.

  5. 5.BBDO

    8.8%

    Moved from 4th to 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Leo Burnett

    8.8%

    Moved from 5th to 6th. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among creative agencies worldwide?

In August 2026, Ogilvy was the most searched among creative agencies worldwide, with an estimated 74K branded searches and 35.9% estimated Share of Search within this set. McCann is in 2nd place, 16.3 percentage points behind at 19.7% Share of Search.

Global creative agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ogilvy32.4% → 35.9%38.4%Jun 202632.4%Oct 20251st
McCann26.7% → 19.7%26.7%Oct 202518.5%Dec 20252nd
DDB17.8% → 16.1%18.5%Dec 202512.7%Feb 20263rd
TBWA9.8% → 10.8%13.4%May 20268.6%Jul 20264th
BBDO5.3% → 8.8%8.8%Aug 20265.3%Oct 20256th → 5th
Leo Burnett8% → 8.8%10.6%Apr 20268%Oct 20255th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ogilvy’s estimated Share of Search among creative agencies worldwide increased from 32.4% to 35.9%.
  • Across the 11 months ending August 2026, McCann’s estimated Share of Search among creative agencies worldwide decreased from 26.7% to 19.7%.
  • Across the 11 months ending August 2026, DDB’s estimated Share of Search among creative agencies worldwide decreased from 17.8% to 16.1%.
  • Across the 11 months ending August 2026, TBWA’s estimated Share of Search among creative agencies worldwide increased from 9.8% to 10.8%.
  • Across the 11 months ending August 2026, BBDO’s estimated Share of Search among creative agencies worldwide increased from 5.3% to 8.8%.
  • Across the 11 months ending August 2026, Leo Burnett’s estimated Share of Search among creative agencies worldwide increased from 8% to 8.8%.
  • Across the 11 months ending August 2026, Ogilvy’s estimated Share of Search among creative agencies worldwide peaked at 38.4% in June 2026 and was lowest at 32.4% in October 2025.
  • Across the 11 months ending August 2026, McCann’s estimated Share of Search among creative agencies worldwide peaked at 26.7% in October 2025 and was lowest at 18.5% in December 2025.
  • Across the 11 months ending August 2026, DDB’s estimated Share of Search among creative agencies worldwide peaked at 18.5% in December 2025 and was lowest at 12.7% in February 2026.
  • Across the 11 months ending August 2026, TBWA’s estimated Share of Search among creative agencies worldwide peaked at 13.4% in May 2026 and was lowest at 8.6% in July 2026.
  • Across the 11 months ending August 2026, Leo Burnett’s estimated Share of Search among creative agencies worldwide peaked at 10.6% in April 2026 and was lowest at 8% in October 2025.
  • Across the 11 months ending August 2026, BBDO rose from 6th to 5th among creative agencies worldwide.
  • Across the 11 months ending August 2026, Leo Burnett fell from 5th to 6th among creative agencies worldwide.

How did search popularity change for creative agencies worldwide in August 2026?

  1. In August 2026, TBWA overtook BBDO to rank 4th among creative agencies worldwide, at 10.8%.

  2. In August 2026, Ogilvy gained estimated Share of Search among creative agencies worldwide, from 35.1% to 35.9%.

  3. In August 2026, McCann lost estimated Share of Search among creative agencies worldwide, from 23.5% to 19.7%.

  4. DDB’s estimated Share of Search among creative agencies worldwide has gained ground for 3 months in a row, from 13.4% to 16.1% in August 2026.

  5. BBDO’s estimated Share of Search among creative agencies worldwide has gained ground for 3 months in a row, from 7.3% to 8.8% in August 2026.

  6. Estimated monthly branded searches for Leo Burnett worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

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