McCann vs Ogilvy:Which is more popular by branded search?
In August 2026, Ogilvy had more branded searches than McCann among creative agencies worldwide. Ogilvy was estimated to have 74K branded searches compared to McCann’s 40.5K, and held a 35.9% Share of Search versus McCann’s 19.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, McCann or Ogilvy?
Compare the creative agencies companies choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ogilvy, McCann. The figures are in the table below the chart.
View monthly share of search table
| Month | Ogilvy | McCann | DDB | TBWA | BBDO | Leo Burnett |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.4% | 26.7% | 17.8% | 9.8% | 5.3% | 8% |
| Nov 2025 | 33.2% | 22.2% | 18.1% | 9.9% | 6.6% | 9.9% |
| Dec 2025 | 33.9% | 18.5% | 18.5% | 12.4% | 8.3% | 8.3% |
| Jan 2026 | 35.2% | 19.3% | 15.8% | 10.5% | 8.6% | 10.5% |
| Feb 2026 | 34.7% | 23.2% | 12.7% | 10.4% | 8.5% | 10.4% |
| Mar 2026 | 35.2% | 19.3% | 15.8% | 10.5% | 8.6% | 10.5% |
| Apr 2026 | 35.4% | 19.4% | 13% | 13% | 8.7% | 10.6% |
| May 2026 | 36.7% | 20.1% | 13.4% | 13.4% | 7.3% | 9% |
| Jun 2026 | 38.4% | 21% | 14% | 9.4% | 7.7% | 9.4% |
| Jul 2026 | 35.1% | 23.5% | 15.7% | 8.6% | 8.6% | 8.6% |
| Aug 2026 | 35.9% | 19.7% | 16.1% | 10.8% | 8.8% | 8.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the McCann and Ogilvy comparison changed over the last 12 months?
3 findings
- Ogilvy was ahead of McCann in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, McCann’s estimated Share of Search among creative agencies worldwide moved from 26.7% to 19.7%, and its estimated monthly branded searches moved from 90.5K to 40.5K.
- Across the 11 months ending August 2026, Ogilvy’s estimated Share of Search among creative agencies worldwide moved from 32.4% to 35.9%, and its estimated monthly branded searches moved from 110K to 74K.
How did search popularity change for creative agencies worldwide in August 2026?
2 changes
In August 2026, Ogilvy gained estimated Share of Search among creative agencies worldwide, from 35.1% to 35.9%.
In August 2026, McCann lost estimated Share of Search among creative agencies worldwide, from 23.5% to 19.7%.
How each brand is measured
Brandwave collects information about searches that people make online using McCann’s and Ogilvy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.