Leo Burnett vs McCann:Which is searched more?
In August 2026, McCann had more branded searches than Leo Burnett among creative agencies worldwide. McCann was estimated to have 40.5K branded searches compared to Leo Burnett’s 18.1K, and held a 19.7% Share of Search versus Leo Burnett’s 8.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Leo Burnett or McCann?
Compare the creative agencies companies choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for McCann, Leo Burnett. The figures are in the table below the chart.
View monthly share of search table
| Month | McCann | Leo Burnett |
|---|---|---|
| Oct 2025 | 26.7% | 8% |
| Nov 2025 | 22.2% | 9.9% |
| Dec 2025 | 18.5% | 8.3% |
| Jan 2026 | 19.3% | 10.5% |
| Feb 2026 | 23.2% | 10.4% |
| Mar 2026 | 19.3% | 10.5% |
| Apr 2026 | 19.4% | 10.6% |
| May 2026 | 20.1% | 9% |
| Jun 2026 | 21% | 9.4% |
| Jul 2026 | 23.5% | 8.6% |
| Aug 2026 | 19.7% | 8.8% |
| Sep 2026 | — | — |
How has the Leo Burnett and McCann comparison changed over the last 12 months?
3 findings
- McCann was ahead of Leo Burnett in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Leo Burnett’s estimated Share of Search among creative agencies worldwide moved from 8% to 8.8%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 11 months ending August 2026, McCann’s estimated Share of Search among creative agencies worldwide moved from 26.7% to 19.7%, and its estimated monthly branded searches moved from 90.5K to 40.5K.
How did search popularity change for creative agencies worldwide in August 2026?
3 changes
In August 2026, TBWA overtook Leo Burnett to rank 4th among creative agencies worldwide, at 10.8%.
In August 2026, McCann lost estimated Share of Search among creative agencies worldwide, from 23.5% to 19.7%.
Estimated monthly branded searches for Leo Burnett worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Leo Burnett’s and McCann’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Leo Burnett
1 branded search term
- leo burnett
McCann
1 branded search term
- mccann
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.