Brandwave

How popular isMaster Lock in search?

In September 2026, there were an estimated 60.5K branded searches for Master Lock worldwide which held steady over the last 12 months. Master Lock holds 11.7% estimated Share of Search among bike lock brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kryptonite58.3%
  2. ABUS17.5%
  3. Master Lock11.7%
  4. OnGuard9.6%
  5. Hiplok2.9%
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Where does Master Lock compete?

Master Lock is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bike lock brands3rd of 511.7%Shown below
Cable lock brands3rd of 412.4%Show ranking
Key safe brands1st of 364.1%Show ranking

Which bike lock brands compete with Master Lock?

Master Lock against bike lock brands worldwide, by month

Share of Search by month for Kryptonite, ABUS, Master Lock, OnGuard, Hiplok. The figures are in the table below the chart.

View monthly share of search table
MonthKryptoniteABUSMaster LockOnGuardHiplok
Oct 202554%16.2%10.9%16.2%2.7%
Nov 202563.1%15.5%10.4%8.5%2.5%
Dec 202565.9%16.2%10.8%4.9%2.2%
Jan 202652.4%15.8%10.5%19.2%2.1%
Feb 202629.7%8.9%6%54.2%1.2%
Mar 202650.2%18.3%10.1%18.3%3%
Apr 202654.7%20%11%11%3.3%
May 202648.4%21.6%11.9%14.5%3.6%
Jun 202651.7%19%12.7%12.7%3.8%
Jul 202642.4%15.6%10.4%28.4%3.1%
Aug 202654%16.2%13.3%13.3%3.2%
Sep 202658.3%17.5%11.7%9.6%2.9%

  1. 1.Kryptonite

    58.3%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share +4.3 points.

  2. 2.ABUS

    17.5%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.Master Lock

    11.7%

    Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  4. 4.OnGuard

    9.6%

    Held 4th. 49.5K estimated branded searches, -33.1% vs prior month. Share -3.7 points.

  5. 5.Hiplok

    2.9%

    Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

Compare search popularity between Master Lock and its closest rivals

Every comparison with Master Lock

How has branded search demand for Master Lock changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Master Lock worldwide held steady at 60.5K.
  • Across the 12 months ending September 2026, Master Lock’s estimated Share of Search among bike lock brands worldwide increased from 10.9% to 11.7%.
  • Across the 12 months ending September 2026, Master Lock’s estimated Share of Search among bike lock brands worldwide peaked at 13.3% in August 2026 and was lowest at 6% in February 2026.
  • Across the 12 months ending September 2026, Master Lock rose from 4th to 3rd among bike lock brands worldwide.

How did search popularity change for bike lock brands worldwide in September 2026?

  1. In September 2026, Kryptonite gained estimated Share of Search among bike lock brands worldwide, from 54% to 58.3%.

  2. In September 2026, ABUS gained estimated Share of Search among bike lock brands worldwide, from 16.2% to 17.5%.

  3. In September 2026, OnGuard lost estimated Share of Search among bike lock brands worldwide, from 13.3% to 9.6%.

  4. In September 2026, Master Lock lost estimated Share of Search among bike lock brands worldwide, from 13.3% to 11.7%.

How is Master Lock measured?

Brandwave collects information about searches that people make online using Master Lock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • master lock

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How the Brand Demand Index is measured

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