Brandwave

How popular isManitou in search?

In September 2026, there were an estimated 8.1K branded searches for Manitou worldwide which is down 18.2% over the last 12 months. Manitou holds 11.9% estimated Share of Search among telehandlers worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Genie59.5%
  2. Bobcat14.5%
  3. Manitou11.9%
  4. JCB5.3%
  5. Merlo5.3%
  6. Caterpillar3.5%
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Where does Manitou compete?

Manitou is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Telehandlers3rd of 611.9%Shown below
Rotating telehandler brands2nd of 432.1%Show ranking
Mini telehandler brands2nd of 337.5%Show ranking
Telescopic handler brands2nd of 337.5%Show ranking

Which telehandlers compete with Manitou?

Manitou against telehandlers worldwide, by month

Share of Search by month for Genie, Bobcat, Manitou, JCB, Merlo, Caterpillar. The figures are in the table below the chart.

View monthly share of search table
MonthGenieBobcatManitouJCBMerloCaterpillar
Oct 202555.2%16.5%13.5%4.9%6%4%
Nov 202551.6%18.8%12.6%5.6%6.9%4.5%
Dec 202544.6%29.8%10.9%4.8%5.9%4%
Jan 202648%26.2%11.7%4.2%6.4%3.5%
Feb 202652.5%19.2%12.9%4.6%7%3.8%
Mar 202651.6%18.8%12.6%5.6%6.9%4.5%
Apr 202652%19%12.7%5.7%6.9%3.8%
May 202652.5%19.2%12.9%4.6%7%3.8%
Jun 202654.4%16.3%13.3%4.8%7.2%3.9%
Jul 202655.2%16.5%13.5%4.8%6%4%
Aug 202654.4%16.3%13.3%4.8%7.2%3.9%
Sep 202659.5%14.5%11.9%5.3%5.3%3.5%

  1. 1.Genie

    59.5%

    Held 1st. 40.5K estimated branded searches, +22.4% vs prior month. Share +5 points.

  2. 2.Bobcat

    14.5%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share -1.7 points.

  3. 3.Manitou

    11.9%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -1.4 points.

  4. 4.JCB

    5.3%

    Moved from 5th to 4th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.5 points.

  5. 5.Merlo

    5.3%

    Moved from 4th to 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -2 points.

  6. 6.Caterpillar

    3.5%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

Compare search popularity between Manitou and its closest rivals

Every comparison with Manitou

How has branded search demand for Manitou changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Manitou worldwide fell from 9.9K to 8.1K.
  • Across the 12 months ending September 2026, Manitou’s estimated Share of Search among telehandlers worldwide decreased from 13.5% to 11.9%.
  • Across the 12 months ending September 2026, Manitou’s estimated Share of Search among telehandlers worldwide peaked at 13.5% in July 2026 and was lowest at 10.9% in December 2025.

How did search popularity change for telehandlers worldwide in September 2026?

  1. In September 2026, JCB overtook Merlo to rank 4th among telehandlers worldwide, with 5.3% estimated Share of Search.

  2. In September 2026, Genie gained estimated Share of Search among telehandlers worldwide, from 54.4% to 59.5%.

  3. In September 2026, Merlo lost estimated Share of Search among telehandlers worldwide, from 7.2% to 5.3%.

  4. In September 2026, Bobcat lost estimated Share of Search among telehandlers worldwide, from 16.3% to 14.5%.

  5. In September 2026, Manitou lost estimated Share of Search among telehandlers worldwide, from 13.3% to 11.9%.

  6. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How is Manitou measured?

Brandwave collects information about searches that people make online using Manitou’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • manitou telehandler

Do you work for Manitou? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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