Brandwave

How popular isLenovo in search?

In September 2026, there were an estimated 4.7M branded searches for Lenovo worldwide which held steady over the last 12 months. Lenovo holds 28.2% estimated Share of Search among tablet brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Apple iPad60.1%
  2. Lenovo28.2%
  3. TCL7.4%
  4. Microsoft Surface2.2%
  5. Samsung2.1%
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Where does Lenovo compete?

Lenovo is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tablet brands2nd of 528.2%Shown below
Laptop brands2nd of 729.3%Show ranking
External monitor brands1st of 548.7%Show ranking
Portable monitor brands1st of 548.7%Show ranking

Which tablet brands compete with Lenovo?

Lenovo against tablet brands worldwide, by month

Share of Search by month for Apple iPad, Lenovo, TCL, Microsoft Surface, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthApple iPadLenovoTCLMicrosoft SurfaceSamsung
Oct 202555.6%30.8%8.2%2.5%3%
Nov 202562.7%27%6.2%1.9%2.2%
Dec 202566%24.7%5.5%1.6%2.2%
Jan 202660.1%28.3%7.4%1.8%2.4%
Feb 202659.7%28%7.3%2.2%2.8%
Mar 202655.1%31.7%8.2%2.5%2.5%
Apr 202654.9%31.5%8.2%2.5%2.9%
May 202655.6%31.3%8.2%2%2.9%
Jun 202651.5%33.8%9.3%2.8%2.7%
Jul 202656.6%32%6.8%2.1%2.6%
Aug 202655.2%33.3%6.6%2%2.8%
Sep 202660.1%28.2%7.4%2.2%2.1%

  1. 1.Apple iPad

    60.1%

    Held 1st. 10M estimated branded searches, +20% vs prior month. Share +4.8 points.

  2. 2.Lenovo

    28.2%

    Held 2nd. 4.7M estimated branded searches, -6.5% vs prior month. Share -5.1 points.

  3. 3.TCL

    7.4%

    Held 3rd. 1.2M estimated branded searches, +22% vs prior month. Share +0.7 points.

  4. 4.Microsoft Surface

    2.2%

    Moved from 5th to 4th. 368K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  5. 5.Samsung

    2.1%

    Moved from 4th to 5th. 352K estimated branded searches, -16.6% vs prior month. Share -0.7 points.

Compare search popularity between Lenovo and its closest rivals

Every comparison with Lenovo

How has branded search demand for Lenovo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Lenovo worldwide held steady, from 4.6M to 4.7M.
  • Across the 12 months ending September 2026, Lenovo’s estimated Share of Search among tablet brands worldwide decreased from 30.8% to 28.2%.
  • Across the 12 months ending September 2026, Lenovo’s estimated Share of Search among tablet brands worldwide peaked at 33.8% in June 2026 and was lowest at 24.7% in December 2025.

How did search popularity change for tablet brands worldwide in September 2026?

  1. In September 2026, Apple iPad gained estimated Share of Search among tablet brands worldwide, from 55.2% to 60.1%.

  2. In September 2026, TCL gained estimated Share of Search among tablet brands worldwide, from 6.6% to 7.4%.

  3. In September 2026, Lenovo lost estimated Share of Search among tablet brands worldwide, from 33.3% to 28.2%.

  4. In September 2026, Samsung lost estimated Share of Search among tablet brands worldwide, from 2.8% to 2.1%.

  5. In September 2026, Microsoft Surface rose from 5th to 4th among tablet brands worldwide.

How is Lenovo measured?

Brandwave collects information about searches that people make online using Lenovo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • lenovo
  • lenovo laptop
  • lenovo legion
  • lenovo thinkpad

Do you work for Lenovo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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