How popular isApple iPad in search?
In August 2026, there were an estimated 8.3M branded searches for Apple iPad worldwide which held steady over the last 11 months. Apple iPad holds 2% estimated Share of Search among tablet brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Amazon97.2%
Apple iPad2%
Lenovo0.64%
Samsung0.1%
Microsoft Surface0.07%
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Which tablet brands compete with Apple iPad?
Share of Search by month for Amazon, Apple iPad. The figures are in the table below the chart.
View monthly share of search table
| Month | Amazon | Apple iPad | Lenovo | Samsung | Microsoft Surface |
|---|---|---|---|---|---|
| Oct 2025 | 97.2% | 1.9% | 0.64% | 0.11% | 0.09% |
| Nov 2025 | 96.8% | 2.4% | 0.64% | 0.08% | 0.07% |
| Dec 2025 | 97% | 2.3% | 0.53% | 0.08% | 0.06% |
| Jan 2026 | 96.9% | 2.3% | 0.64% | 0.09% | 0.07% |
| Feb 2026 | 96.8% | 2.3% | 0.64% | 0.11% | 0.09% |
| Mar 2026 | 97.3% | 1.9% | 0.64% | 0.09% | 0.09% |
| Apr 2026 | 97.2% | 1.9% | 0.64% | 0.1% | 0.09% |
| May 2026 | 97.7% | 1.6% | 0.53% | 0.08% | 0.06% |
| Jun 2026 | 97.6% | 1.6% | 0.65% | 0.08% | 0.09% |
| Jul 2026 | 97.2% | 2% | 0.64% | 0.09% | 0.07% |
| Aug 2026 | 97.2% | 2% | 0.64% | 0.1% | 0.07% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 97.2% | 414M | 0% | 0 points | |
| 2, held 2nd | 2% | 8.3M | 0% | 0 points | |
| 3, held 3rd | 0.64% | 2.7M | 0% | 0 points | |
| 4, held 4th | 0.1% | 422K | +12% | 0 points | |
| 5, held 5th | 0.07% | 301K | 0% | 0 points |
1.
97.2%
Held 1st. 414M estimated branded searches, 0% vs prior month. Share 0 points.
2%
Held 2nd. 8.3M estimated branded searches, 0% vs prior month. Share 0 points.
3.
Lenovo0.64%
Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.
4.
Samsung0.1%
Held 4th. 422K estimated branded searches, +12% vs prior month. Share 0 points.
0.07%
Held 5th. 301K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Apple iPad and its closest rivals
How has branded search demand for Apple iPad changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Apple iPad worldwide held steady at 8.3M.
- Across the 11 months ending August 2026, Apple iPad’s estimated Share of Search among tablet brands worldwide held steady, from 1.9% to 2%.
How did search popularity change for tablet brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Microsoft Surface worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.
How is Apple iPad measured?
Brandwave collects information about searches that people make online using Apple iPad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- apple ipad
- ipad
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Is Apple iPad your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.