Brandwave

How popular islemlist in search?

In August 2026, there were an estimated 42.6K branded searches for lemlist worldwide which is down 54% over the last 11 months. lemlist holds 10% estimated Share of Search among cold email and sales engagement platforms worldwide and is ranked 2nd of 8 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Apollo.io64.2%
  2. lemlist10%
  3. Smartlead9.4%
  4. Instantly8.1%
  5. Salesloft6.5%
  6. Reply.io0.71%
  7. Outreach0.65%
  8. Woodpecker0.31%
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Which cold email and sales engagement platforms compete with lemlist?

lemlist against cold email and sales engagement platforms worldwide, by month

Share of Search by month for Apollo.io, lemlist, Smartlead, Instantly, Salesloft. The figures are in the table below the chart.

View monthly share of search table
MonthApollo.iolemlistSmartleadInstantlySalesloftReply.ioOutreachWoodpecker
Oct 202547.5%23.1%8.1%8.7%10.3%0.95%0.86%0.41%
Nov 202552.7%21.8%7.7%8.2%7.9%0.72%0.64%0.38%
Dec 202554.7%18.4%8.2%8.4%8.2%0.91%0.79%0.39%
Jan 202654.9%18.5%8%8.4%8.2%0.75%0.78%0.42%
Feb 202652.7%21.6%7.9%8.1%7.9%0.71%0.78%0.39%
Mar 202660.3%16.9%7.2%7.7%6.1%0.7%0.78%0.31%
Apr 202664.4%15.1%6.6%6.9%5.5%0.5%0.79%0.26%
May 202662.8%14.6%7.6%8.1%5.3%0.62%0.65%0.29%
Jun 202659.2%16.7%8.7%7.6%6%0.67%0.64%0.46%
Jul 202659.2%16.7%8.7%7.6%6%0.81%0.61%0.36%
Aug 202664.2%10%9.4%8.1%6.5%0.71%0.65%0.31%
Sep 2026————————
  1. 1.Apollo.io

    64.2%

    held 1st · 272K estimated branded searches · -0.19% vs prior month · +5 points

  2. 2.lemlist

    10%

    held 2nd · 42.6K estimated branded searches · -44.6% vs prior month · -6.6 points

  3. 3.Smartlead

    9.4%

    held 3rd · 40K estimated branded searches · -0.57% vs prior month · +0.7 points

  4. 4.Instantly

    8.1%

    held 4th · 34.4K estimated branded searches · -1.8% vs prior month · +0.5 points

  5. 5.Salesloft

    6.5%

    held 5th · 27.7K estimated branded searches · -0.14% vs prior month · +0.5 points

  6. 6.Reply.io

    0.71%

    held 6th · 3K estimated branded searches · -19.5% vs prior month · -0.1 points

  7. 7.Outreach

    0.65%

    held 7th · 2.8K estimated branded searches · -2.8% vs prior month · 0 points

  8. 8.Woodpecker

    0.31%

    held 8th · 1.3K estimated branded searches · -21.6% vs prior month · -0.1 points

Compare search popularity between lemlist and its closest rivals

How has branded search demand for lemlist changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for lemlist worldwide fell from 92.6K to 42.6K.
  • Across the 11 months ending August 2026, lemlist’s estimated Share of Search among cold email and sales engagement platforms worldwide decreased from 23.1% to 10%.

How did search popularity change for cold email and sales engagement platforms worldwide in August 2026?

  1. In August 2026, Apollo.io gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 59.2% to 64.2%.

  2. In August 2026, Smartlead gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 8.7% to 9.4%.

  3. In August 2026, Salesloft gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 6% to 6.5%.

  4. In August 2026, Instantly gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 7.6% to 8.1%.

  5. In August 2026, lemlist lost estimated Share of Search among cold email and sales engagement platforms worldwide, from 16.7% to 10%.

  6. Estimated monthly branded searches for Reply.io worldwide fell 21% over 11 measured months, from 3.8K to 3K in August 2026.

How is lemlist measured?

Brandwave collects information about searches that people make online using lemlist’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • lemlist
  • lemlist app
  • lemlist com
  • lemlist email
  • lemlist pricing
  • lemlist.com

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How the Brand Demand Index is measured

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