Brandwave

How popular isLeki in search?

In September 2026, there were an estimated 33.1K branded searches for Leki worldwide which is down 18.3% over the last 12 months. Leki holds 8.1% estimated Share of Search among trekking pole brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Black Diamond90.3%
  2. Leki8.1%
  3. Komperdell1.6%
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Which trekking pole brands compete with Leki?

Leki against trekking pole brands worldwide, by month

Share of Search by month for Black Diamond, Leki. The figures are in the table below the chart.

View monthly share of search table
MonthBlack DiamondLekiKomperdell
Oct 202588.3%9.7%1.9%
Nov 202588.3%9.7%1.9%
Dec 202586.1%11.6%2.3%
Jan 202683.5%13.7%2.7%
Feb 202683.5%13.7%2.7%
Mar 202686.1%11.6%2.3%
Apr 202690.3%8.1%1.6%
May 202690.5%8.1%1.3%
Jun 202688.7%9.7%1.6%
Jul 202690.5%8.1%1.3%
Aug 202688.7%9.8%1.6%
Sep 202690.3%8.1%1.6%
  1. Held 1st. 368K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Leki

    8.1%

    Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.6 points.

  3. Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Leki and its closest rivals

How has branded search demand for Leki changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Leki worldwide fell from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Leki’s estimated Share of Search among trekking pole brands worldwide decreased from 9.7% to 8.1%.
  • Across the 12 months ending September 2026, Leki’s estimated Share of Search among trekking pole brands worldwide peaked at 13.7% in January 2026 and was lowest at 8.1% in April 2026.

How did search popularity change for trekking pole brands worldwide in September 2026?

  1. In September 2026, Black Diamond gained estimated Share of Search among trekking pole brands worldwide, from 88.7% to 90.3%.

  2. In September 2026, Leki lost estimated Share of Search among trekking pole brands worldwide, from 9.8% to 8.1%.

  3. Estimated monthly branded searches for Komperdell worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

Where does Leki compete?

Leki is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hiking pole brands3rd of 66.8%Show ranking
Trekking poles2nd of 68%Show ranking
Trekking pole brands2nd of 38.1%Shown above

How is Leki measured?

Brandwave collects information about searches that people make online using Leki’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • leki

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How the Brand Demand Index is measured

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Is Leki your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.