Brandwave

How popular isLatitude 64?

In September 2026, people searched for Latitude 64 by name about 9,900 times worldwide, about the same as the previous year. These searches made up 12.8% of all global disc golf disc brand searches, placing Latitude 64 fourth out of ten brands. When we asked both ChatGPT and Google AI Overviews about disc golf disc brands, Latitude 64 appeared in four of the five answers and was the third most recommended of the ten.

Search and AI answers in September 2026

Latitude 64 is the fourth most searched of 10 competitors and the third most recommended in AI answers.

  1. DiscmaniaShare of searches 23.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. DiscraftShare of searches 19.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. InnovaShare of searches 16.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Latitude 64Share of searches 12.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Dynamic DiscsShare of searches 8.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

+5 more

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Top disc golf disc brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Latitude 64 was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Latitude 64 is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Innova1st
  2. Discraft2nd
  3. Latitude 643rd
  4. Dynamic Discs4th
  5. MVP Disc Sports5th
  6. Discmania6th
  7. Kastaplast7th
  8. Westside Discs8th
  9. Axiom Discs9th
  10. Prodigy Disc–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Innova5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Discraft4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Latitude 644 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dynamic Discs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kastaplast2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Discmania1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Axiom Discs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Westside Discs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MVP Disc Sports1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prodigy Disc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about disc golf disc brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which disc golf disc brands compete with Latitude 64?

Latitude 64 against disc golf disc brands worldwide, by month

Share of searches by month for Discmania, Discraft, Innova, Latitude 64, Dynamic Discs, Axiom Discs, Kastaplast, Westside Discs, Prodigy Disc, MVP Disc Sports. The figures are in the table below the chart.

View monthly share of searches table
MonthDiscmaniaDiscraftInnovaLatitude 64Dynamic DiscsAxiom DiscsKastaplastWestside DiscsProdigy DiscMVP Disc Sports
Oct 202517.1%20.9%20.8%11.4%9.4%5.1%4.2%5.1%4.2%1.8%
Nov 202519.8%24.2%17.7%10.8%8.8%3.9%3.2%3.9%5.9%1.7%
Dec 202515.7%19.2%23.3%10.5%12.8%4.7%3.8%3.8%4.7%1.7%
Jan 202614.9%18.3%24.4%10%10%5.4%3.6%4.4%5.4%3.6%
Feb 202613.5%20.2%22.1%13.5%9%4.8%4.8%4.8%4.8%2.2%
Mar 202618.2%18.2%22.2%12.2%8.1%4.4%5.4%4.4%4.4%2.3%
Apr 202622.1%18%20.1%12.1%8.1%4.4%4.4%5.4%3.6%1.9%
May 202621.6%17.6%19.6%11.8%7.9%4.3%5.2%5.2%5.2%1.6%
Jun 202620.7%16.9%18.9%13.8%7.5%5%6.2%5%4.1%1.8%
Jul 202623.5%19.2%19%10.5%7%4.7%4.7%4.7%3.8%3.1%
Aug 202622.3%18.2%18.1%14.9%6.6%4.4%4.4%5.4%3.6%1.9%
Sep 202623.4%19.2%16.2%12.8%8.5%4.7%4.7%4.7%3.8%2.1%

  1. 1.Discmania

    23.4%

    Held 1st. 18.1K estimated branded searches, -18.5% vs prior month. Share +1.1 points.

  2. 2.Discraft

    19.2%

    Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share +1 points.

  3. 3.Innova

    16.2%

    Held 3rd. 12.5K estimated branded searches, -30.6% vs prior month. Share -1.9 points.

  4. 4.Latitude 64

    12.8%

    Held 4th. 9.9K estimated branded searches, -33.1% vs prior month. Share -2.1 points.

  5. 5.Dynamic Discs

    8.5%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +1.9 points.

  6. 6.Axiom Discs

    4.7%

    Moved from 7th to 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share +0.2 points.

  7. 7.Kastaplast

    4.7%

    Moved from 8th to 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share +0.2 points.

  8. 8.Westside Discs

    4.7%

    Moved from 6th to 8th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.8 points.

  9. 9.Prodigy Disc

    3.8%

    Held 9th. 2.9K estimated branded searches, -19.4% vs prior month. Share +0.1 points.

  10. 10.MVP Disc Sports

    2.1%

    Held 10th. 1.6K estimated branded searches, -15.8% vs prior month. Share +0.2 points.

Compare popularity between Latitude 64 and its closest rivals

Every comparison with Latitude 64

9 comparisons

How has branded search demand for Latitude 64 changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Latitude 64 worldwide held steady at 9.9K.
  • Across the 12 months ending September 2026, Latitude 64’s share of searches among disc golf disc brands worldwide increased from 11.4% to 12.8%.
  • Across the 12 months ending September 2026, Latitude 64’s share of searches among disc golf disc brands worldwide peaked at 14.9% in August 2026 and was lowest at 10% in January 2026.

How did search popularity change for disc golf disc brands worldwide in September 2026?

6 changes

  1. In September 2026, Dynamic Discs gained share of searches among disc golf disc brands worldwide, from 6.6% to 8.5%.

  2. In September 2026, Discmania gained share of searches among disc golf disc brands worldwide, from 22.3% to 23.4%.

  3. In September 2026, Discraft gained share of searches among disc golf disc brands worldwide, from 18.2% to 19.2%.

  4. In September 2026, Latitude 64 lost share of searches among disc golf disc brands worldwide, from 14.9% to 12.8%.

  5. In September 2026, Innova lost share of searches among disc golf disc brands worldwide, from 18.1% to 16.2%.

  6. In September 2026, Westside Discs lost share of searches among disc golf disc brands worldwide, from 5.4% to 4.7%.

How are Latitude 64’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Latitude 64’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • latitude 64

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How the Brand Demand Index is measured

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