Brandwave

Latitude 64 vs MVP Disc Sports:Which is more popular?

In September 2026, Latitude 64 had more branded searches than MVP Disc Sports among disc golf disc brands worldwide. Latitude 64 had about 9,900 branded searches, while MVP Disc Sports had 1,600. Latitude 64 made up 12.8% of all disc golf disc brand searches we track, and MVP Disc Sports accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about disc golf disc brands, Latitude 64 appeared in four of the five answers and MVP Disc Sports in one. Latitude 64 was mentioned before MVP Disc Sports in every answer that named either.

Among disc golf disc brands worldwide in September 2026

Who do people search for more?

Latitude 64, about 6 searches for every 1 for MVP Disc Sports

Latitude 64 9.9K searchesMVP Disc Sports 1.6K searches

Who does AI mention more?

Latitude 64, mentioned in 4 of 5 answers, MVP Disc Sports in 1

Latitude 64 in 4 of 5MVP Disc Sports in 1 of 5

Who does AI recommend more?

Latitude 64, named ahead of MVP Disc Sports in 3 of 3 answers

Latitude 64 first in 3MVP Disc Sports never first

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Top disc golf disc brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Latitude 64 was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. MVP Disc Sports was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Latitude 64 was listed before MVP Disc Sports in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Innova1st
  2. Discraft2nd
  3. Latitude 643rd
  4. Dynamic Discs4th
  5. MVP Disc Sports5th
  6. Discmania6th
  7. Kastaplast7th
  8. Westside Discs8th
  9. Axiom Discs9th
  10. Prodigy Disc–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Innova5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Discraft4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Latitude 644 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dynamic Discs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kastaplast2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Discmania1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Axiom Discs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Westside Discs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MVP Disc Sports1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prodigy Disc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about disc golf disc brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Latitude 64 or MVP Disc Sports more popular in search?

This chart shows how often people search Google for Latitude 64 and MVP Disc Sports by name. Each line represents a brand's share of searches for all ten disc golf disc brands we track, month by month, from English-language searches worldwide.

Latitude 64 and MVP Disc Sports among disc golf disc brands worldwide, by month

Share of searches by month for Latitude 64, MVP Disc Sports. The figures are in the table below the chart.

View monthly share of searches table
MonthDiscmaniaDiscraftInnovaLatitude 64Dynamic DiscsAxiom DiscsKastaplastWestside DiscsProdigy DiscMVP Disc Sports
Oct 202517.1%20.9%20.8%11.4%9.4%5.1%4.2%5.1%4.2%1.8%
Nov 202519.8%24.2%17.7%10.8%8.8%3.9%3.2%3.9%5.9%1.7%
Dec 202515.7%19.2%23.3%10.5%12.8%4.7%3.8%3.8%4.7%1.7%
Jan 202614.9%18.3%24.4%10%10%5.4%3.6%4.4%5.4%3.6%
Feb 202613.5%20.2%22.1%13.5%9%4.8%4.8%4.8%4.8%2.2%
Mar 202618.2%18.2%22.2%12.2%8.1%4.4%5.4%4.4%4.4%2.3%
Apr 202622.1%18%20.1%12.1%8.1%4.4%4.4%5.4%3.6%1.9%
May 202621.6%17.6%19.6%11.8%7.9%4.3%5.2%5.2%5.2%1.6%
Jun 202620.7%16.9%18.9%13.8%7.5%5%6.2%5%4.1%1.8%
Jul 202623.5%19.2%19%10.5%7%4.7%4.7%4.7%3.8%3.1%
Aug 202622.3%18.2%18.1%14.9%6.6%4.4%4.4%5.4%3.6%1.9%
Sep 202623.4%19.2%16.2%12.8%8.5%4.7%4.7%4.7%3.8%2.1%

How has the Latitude 64 and MVP Disc Sports comparison changed over the last 12 months?

3 findings

How did search popularity change for disc golf disc brands worldwide in September 2026?

1 change
  1. In September 2026, Latitude 64 lost share of searches among disc golf disc brands worldwide, from 14.9% to 12.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Latitude 64’s and MVP Disc Sports’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Latitude 64

1 branded search term

  • latitude 64

MVP Disc Sports

1 branded search term

  • mvp disc sports

How the Brand Demand Index is measured

Other head-to-heads among disc golf disc brands

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