Discraft vs Innova:Which is more popular?
In September 2026, Discraft had more branded searches than Innova among disc golf disc brands worldwide. Discraft had about 14,800 branded searches, while Innova had 12,500. Discraft made up 19.2% of all disc golf disc brand searches we track, and Innova accounted for 16.2%. When we asked ChatGPT and Google AI Overviews about disc golf disc brands, Innova appeared in all five answers and Discraft in four. Innova was mentioned before Discraft in every answer.
Who do people search for more?
Discraft, about 18% more searches than Innova
Who does AI mention more?
Innova, mentioned in every answer we collected
Who does AI recommend more?
Innova, named ahead of Discraft in every answer
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Top disc golf disc brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Innova appeared in all five answers. Discraft was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Innova was listed before Discraft in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Innova1st
- Discraft2nd
Latitude 643rd
Dynamic Discs4th
MVP Disc Sports5th
Discmania6th
Kastaplast7th- Westside Discs8th
- Axiom Discs9th
Prodigy Disc–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Innova5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Discraft4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Latitude 644 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dynamic Discs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kastaplast2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Discmania1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Axiom Discs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Westside Discs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MVP Disc Sports1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Prodigy Disc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about disc golf disc brands
5 answers
Asked ChatGPT
“Which disc golf disc brand should I buy?”
Asked ChatGPT
“What are the best disc golf disc brands?”
Asked ChatGPT
“What's the best disc golf brand for beginners?”
Searched Google, AI Overview
“disc golf discs”
Searched Google, AI Overview
“best disc golf discs”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Discraft or Innova more popular in search?
This chart shows how often people search Google for Discraft and Innova by name. Each line represents a brand's share of searches for all ten disc golf disc brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Discraft, Innova. The figures are in the table below the chart.
View monthly share of searches table
| Month | Discmania | Discraft | Innova | Latitude 64 | Dynamic Discs | Axiom Discs | Kastaplast | Westside Discs | Prodigy Disc | MVP Disc Sports |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.1% | 20.9% | 20.8% | 11.4% | 9.4% | 5.1% | 4.2% | 5.1% | 4.2% | 1.8% |
| Nov 2025 | 19.8% | 24.2% | 17.7% | 10.8% | 8.8% | 3.9% | 3.2% | 3.9% | 5.9% | 1.7% |
| Dec 2025 | 15.7% | 19.2% | 23.3% | 10.5% | 12.8% | 4.7% | 3.8% | 3.8% | 4.7% | 1.7% |
| Jan 2026 | 14.9% | 18.3% | 24.4% | 10% | 10% | 5.4% | 3.6% | 4.4% | 5.4% | 3.6% |
| Feb 2026 | 13.5% | 20.2% | 22.1% | 13.5% | 9% | 4.8% | 4.8% | 4.8% | 4.8% | 2.2% |
| Mar 2026 | 18.2% | 18.2% | 22.2% | 12.2% | 8.1% | 4.4% | 5.4% | 4.4% | 4.4% | 2.3% |
| Apr 2026 | 22.1% | 18% | 20.1% | 12.1% | 8.1% | 4.4% | 4.4% | 5.4% | 3.6% | 1.9% |
| May 2026 | 21.6% | 17.6% | 19.6% | 11.8% | 7.9% | 4.3% | 5.2% | 5.2% | 5.2% | 1.6% |
| Jun 2026 | 20.7% | 16.9% | 18.9% | 13.8% | 7.5% | 5% | 6.2% | 5% | 4.1% | 1.8% |
| Jul 2026 | 23.5% | 19.2% | 19% | 10.5% | 7% | 4.7% | 4.7% | 4.7% | 3.8% | 3.1% |
| Aug 2026 | 22.3% | 18.2% | 18.1% | 14.9% | 6.6% | 4.4% | 4.4% | 5.4% | 3.6% | 1.9% |
| Sep 2026 | 23.4% | 19.2% | 16.2% | 12.8% | 8.5% | 4.7% | 4.7% | 4.7% | 3.8% | 2.1% |
How has the Discraft and Innova comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Innova took it in December 2025, Discraft took it in July 2026.
- Across the 12 months ending September 2026, Discraft’s share of searches among disc golf disc brands worldwide moved from 20.9% to 19.2%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Innova’s share of searches among disc golf disc brands worldwide moved from 20.8% to 16.2%, and its estimated monthly branded searches moved from 18K to 12.5K.
How did search popularity change for disc golf disc brands worldwide in September 2026?
2 changes
In September 2026, Discraft gained share of searches among disc golf disc brands worldwide, from 18.2% to 19.2%.
In September 2026, Innova lost share of searches among disc golf disc brands worldwide, from 18.1% to 16.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Discraft’s and Innova’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among disc golf disc brands
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