Brandwave

How popular isDiscraft?

In September 2026, people searched for Discraft by name about 14,800 times worldwide, an 18.2% decrease from the previous year. These searches made up 19.2% of all global disc golf disc brand searches, placing Discraft second out of ten brands. When we asked both ChatGPT and Google AI Overviews about disc golf disc brands, Discraft appeared in four of the five answers and was the second most recommended of the ten.

Search and AI answers in September 2026

Discraft is the second most searched of 10 competitors and the second most recommended in AI answers.

  1. DiscmaniaShare of searches 23.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. DiscraftShare of searches 19.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. InnovaShare of searches 16.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Latitude 64Share of searches 12.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Dynamic DiscsShare of searches 8.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top disc golf disc brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Discraft was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Discraft is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Innova1st
  2. Discraft2nd
  3. Latitude 643rd
  4. Dynamic Discs4th
  5. MVP Disc Sports5th
  6. Discmania6th
  7. Kastaplast7th
  8. Westside Discs8th
  9. Axiom Discs9th
  10. Prodigy Disc–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Innova5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Discraft4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Latitude 644 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dynamic Discs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kastaplast2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Discmania1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Axiom Discs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Westside Discs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MVP Disc Sports1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prodigy Disc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about disc golf disc brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which disc golf disc brands compete with Discraft?

Discraft against disc golf disc brands worldwide, by month

Share of searches by month for Discmania, Discraft, Innova, Latitude 64, Dynamic Discs, Axiom Discs, Kastaplast, Westside Discs, Prodigy Disc, MVP Disc Sports. The figures are in the table below the chart.

View monthly share of searches table
MonthDiscmaniaDiscraftInnovaLatitude 64Dynamic DiscsAxiom DiscsKastaplastWestside DiscsProdigy DiscMVP Disc Sports
Oct 202517.1%20.9%20.8%11.4%9.4%5.1%4.2%5.1%4.2%1.8%
Nov 202519.8%24.2%17.7%10.8%8.8%3.9%3.2%3.9%5.9%1.7%
Dec 202515.7%19.2%23.3%10.5%12.8%4.7%3.8%3.8%4.7%1.7%
Jan 202614.9%18.3%24.4%10%10%5.4%3.6%4.4%5.4%3.6%
Feb 202613.5%20.2%22.1%13.5%9%4.8%4.8%4.8%4.8%2.2%
Mar 202618.2%18.2%22.2%12.2%8.1%4.4%5.4%4.4%4.4%2.3%
Apr 202622.1%18%20.1%12.1%8.1%4.4%4.4%5.4%3.6%1.9%
May 202621.6%17.6%19.6%11.8%7.9%4.3%5.2%5.2%5.2%1.6%
Jun 202620.7%16.9%18.9%13.8%7.5%5%6.2%5%4.1%1.8%
Jul 202623.5%19.2%19%10.5%7%4.7%4.7%4.7%3.8%3.1%
Aug 202622.3%18.2%18.1%14.9%6.6%4.4%4.4%5.4%3.6%1.9%
Sep 202623.4%19.2%16.2%12.8%8.5%4.7%4.7%4.7%3.8%2.1%

  1. 1.Discmania

    23.4%

    Held 1st. 18.1K estimated branded searches, -18.5% vs prior month. Share +1.1 points.

  2. 2.Discraft

    19.2%

    Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share +1 points.

  3. 3.Innova

    16.2%

    Held 3rd. 12.5K estimated branded searches, -30.6% vs prior month. Share -1.9 points.

  4. 4.Latitude 64

    12.8%

    Held 4th. 9.9K estimated branded searches, -33.1% vs prior month. Share -2.1 points.

  5. 5.Dynamic Discs

    8.5%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +1.9 points.

  6. 6.Axiom Discs

    4.7%

    Moved from 7th to 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share +0.2 points.

  7. 7.Kastaplast

    4.7%

    Moved from 8th to 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share +0.2 points.

  8. 8.Westside Discs

    4.7%

    Moved from 6th to 8th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.8 points.

  9. 9.Prodigy Disc

    3.8%

    Held 9th. 2.9K estimated branded searches, -19.4% vs prior month. Share +0.1 points.

  10. 10.MVP Disc Sports

    2.1%

    Held 10th. 1.6K estimated branded searches, -15.8% vs prior month. Share +0.2 points.

Compare popularity between Discraft and its closest rivals

Every comparison with Discraft

9 comparisons

How has branded search demand for Discraft changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Discraft worldwide fell from 18.1K to 14.8K.
  • Across the 12 months ending September 2026, Discraft’s share of searches among disc golf disc brands worldwide decreased from 20.9% to 19.2%.
  • Across the 12 months ending September 2026, Discraft’s share of searches among disc golf disc brands worldwide peaked at 24.2% in November 2025 and was lowest at 16.9% in June 2026.
  • Across the 12 months ending September 2026, Discraft fell from 1st to 2nd among disc golf disc brands worldwide.

How did search popularity change for disc golf disc brands worldwide in September 2026?

6 changes

  1. In September 2026, Dynamic Discs gained share of searches among disc golf disc brands worldwide, from 6.6% to 8.5%.

  2. In September 2026, Discmania gained share of searches among disc golf disc brands worldwide, from 22.3% to 23.4%.

  3. In September 2026, Discraft gained share of searches among disc golf disc brands worldwide, from 18.2% to 19.2%.

  4. In September 2026, Latitude 64 lost share of searches among disc golf disc brands worldwide, from 14.9% to 12.8%.

  5. In September 2026, Innova lost share of searches among disc golf disc brands worldwide, from 18.1% to 16.2%.

  6. In September 2026, Westside Discs lost share of searches among disc golf disc brands worldwide, from 5.4% to 4.7%.

How are Discraft’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Discraft’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • discraft

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How the Brand Demand Index is measured

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