Brandwave

Latitude 64 vs Prodigy Disc:Which is more popular?

In September 2026, Latitude 64 had more branded searches than Prodigy Disc among disc golf disc brands worldwide. Latitude 64 had about 9,900 branded searches, while Prodigy Disc had 2,900. Latitude 64 made up 12.8% of all disc golf disc brand searches we track, and Prodigy Disc accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about disc golf disc brands, Latitude 64 appeared in four of the five answers and Prodigy Disc in none.

Among disc golf disc brands worldwide in September 2026

Who do people search for more?

Latitude 64, about 3 searches for every 1 for Prodigy Disc

Latitude 64 9.9K searchesProdigy Disc 2.9K searches

Who does AI mention more?

Latitude 64, mentioned in 4 of 5 answers, Prodigy Disc in 0

Latitude 64 in 4 of 5Prodigy Disc in 0 of 5

Who does AI recommend more?

Latitude 64, the only one of the two named

Latitude 64 first in 3Prodigy Disc never named

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Top disc golf disc brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Latitude 64 was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Prodigy Disc did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Innova1st
  2. Discraft2nd
  3. Latitude 643rd
  4. Dynamic Discs4th
  5. MVP Disc Sports5th
  6. Discmania6th
  7. Kastaplast7th
  8. Westside Discs8th
  9. Axiom Discs9th
  10. Prodigy Disc–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Innova5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Discraft4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Latitude 644 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dynamic Discs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kastaplast2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Discmania1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Axiom Discs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Westside Discs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MVP Disc Sports1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prodigy Disc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about disc golf disc brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Latitude 64 or Prodigy Disc more popular in search?

This chart shows how often people search Google for Latitude 64 and Prodigy Disc by name. Each line represents a brand's share of searches for all ten disc golf disc brands we track, month by month, from English-language searches worldwide.

Latitude 64 and Prodigy Disc among disc golf disc brands worldwide, by month

Share of searches by month for Latitude 64, Prodigy Disc. The figures are in the table below the chart.

View monthly share of searches table
MonthDiscmaniaDiscraftInnovaLatitude 64Dynamic DiscsAxiom DiscsKastaplastWestside DiscsProdigy DiscMVP Disc Sports
Oct 202517.1%20.9%20.8%11.4%9.4%5.1%4.2%5.1%4.2%1.8%
Nov 202519.8%24.2%17.7%10.8%8.8%3.9%3.2%3.9%5.9%1.7%
Dec 202515.7%19.2%23.3%10.5%12.8%4.7%3.8%3.8%4.7%1.7%
Jan 202614.9%18.3%24.4%10%10%5.4%3.6%4.4%5.4%3.6%
Feb 202613.5%20.2%22.1%13.5%9%4.8%4.8%4.8%4.8%2.2%
Mar 202618.2%18.2%22.2%12.2%8.1%4.4%5.4%4.4%4.4%2.3%
Apr 202622.1%18%20.1%12.1%8.1%4.4%4.4%5.4%3.6%1.9%
May 202621.6%17.6%19.6%11.8%7.9%4.3%5.2%5.2%5.2%1.6%
Jun 202620.7%16.9%18.9%13.8%7.5%5%6.2%5%4.1%1.8%
Jul 202623.5%19.2%19%10.5%7%4.7%4.7%4.7%3.8%3.1%
Aug 202622.3%18.2%18.1%14.9%6.6%4.4%4.4%5.4%3.6%1.9%
Sep 202623.4%19.2%16.2%12.8%8.5%4.7%4.7%4.7%3.8%2.1%

How has the Latitude 64 and Prodigy Disc comparison changed over the last 12 months?

3 findings

How did search popularity change for disc golf disc brands worldwide in September 2026?

2 changes
  1. In September 2026, Latitude 64 lost share of searches among disc golf disc brands worldwide, from 14.9% to 12.8%.

  2. Estimated monthly branded searches for Prodigy Disc worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Latitude 64’s and Prodigy Disc’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Latitude 64

1 branded search term

  • latitude 64

Prodigy Disc

1 branded search term

  • prodigy disc

How the Brand Demand Index is measured

Other head-to-heads among disc golf disc brands

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