Innova vs Latitude 64:Which is more popular?
In September 2026, Innova had more branded searches than Latitude 64 among disc golf disc brands worldwide. Innova had about 12,500 branded searches, while Latitude 64 had 9,900. Innova made up 16.2% of all disc golf disc brand searches we track, and Latitude 64 accounted for 12.8%. When we asked ChatGPT and Google AI Overviews about disc golf disc brands, Innova appeared in all five answers and Latitude 64 in four. Innova was mentioned before Latitude 64 in every answer.
Who do people search for more?
Innova, about 26% more searches than Latitude 64
Who does AI mention more?
Innova, mentioned in every answer we collected
Who does AI recommend more?
Innova, named ahead of Latitude 64 in every answer
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Top disc golf disc brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Innova appeared in all five answers. Latitude 64 was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Innova was listed before Latitude 64 in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Innova1st
Discraft2nd- Latitude 643rd
Dynamic Discs4th
MVP Disc Sports5th
Discmania6th
Kastaplast7th- Westside Discs8th
- Axiom Discs9th
Prodigy Disc–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Innova5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Discraft4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Latitude 644 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dynamic Discs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kastaplast2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Discmania1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Axiom Discs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Westside Discs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MVP Disc Sports1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Prodigy Disc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about disc golf disc brands
5 answers
Asked ChatGPT
“Which disc golf disc brand should I buy?”
Asked ChatGPT
“What are the best disc golf disc brands?”
Asked ChatGPT
“What's the best disc golf brand for beginners?”
Searched Google, AI Overview
“disc golf discs”
Searched Google, AI Overview
“best disc golf discs”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Innova or Latitude 64 more popular in search?
This chart shows how often people search Google for Innova and Latitude 64 by name. Each line represents a brand's share of searches for all ten disc golf disc brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Innova, Latitude 64. The figures are in the table below the chart.
View monthly share of searches table
| Month | Discmania | Discraft | Innova | Latitude 64 | Dynamic Discs | Axiom Discs | Kastaplast | Westside Discs | Prodigy Disc | MVP Disc Sports |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.1% | 20.9% | 20.8% | 11.4% | 9.4% | 5.1% | 4.2% | 5.1% | 4.2% | 1.8% |
| Nov 2025 | 19.8% | 24.2% | 17.7% | 10.8% | 8.8% | 3.9% | 3.2% | 3.9% | 5.9% | 1.7% |
| Dec 2025 | 15.7% | 19.2% | 23.3% | 10.5% | 12.8% | 4.7% | 3.8% | 3.8% | 4.7% | 1.7% |
| Jan 2026 | 14.9% | 18.3% | 24.4% | 10% | 10% | 5.4% | 3.6% | 4.4% | 5.4% | 3.6% |
| Feb 2026 | 13.5% | 20.2% | 22.1% | 13.5% | 9% | 4.8% | 4.8% | 4.8% | 4.8% | 2.2% |
| Mar 2026 | 18.2% | 18.2% | 22.2% | 12.2% | 8.1% | 4.4% | 5.4% | 4.4% | 4.4% | 2.3% |
| Apr 2026 | 22.1% | 18% | 20.1% | 12.1% | 8.1% | 4.4% | 4.4% | 5.4% | 3.6% | 1.9% |
| May 2026 | 21.6% | 17.6% | 19.6% | 11.8% | 7.9% | 4.3% | 5.2% | 5.2% | 5.2% | 1.6% |
| Jun 2026 | 20.7% | 16.9% | 18.9% | 13.8% | 7.5% | 5% | 6.2% | 5% | 4.1% | 1.8% |
| Jul 2026 | 23.5% | 19.2% | 19% | 10.5% | 7% | 4.7% | 4.7% | 4.7% | 3.8% | 3.1% |
| Aug 2026 | 22.3% | 18.2% | 18.1% | 14.9% | 6.6% | 4.4% | 4.4% | 5.4% | 3.6% | 1.9% |
| Sep 2026 | 23.4% | 19.2% | 16.2% | 12.8% | 8.5% | 4.7% | 4.7% | 4.7% | 3.8% | 2.1% |
How has the Innova and Latitude 64 comparison changed over the last 12 months?
3 findings
- Innova was ahead of Latitude 64 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Innova’s share of searches among disc golf disc brands worldwide moved from 20.8% to 16.2%, and its estimated monthly branded searches moved from 18K to 12.5K.
- Across the 12 months ending September 2026, Latitude 64’s share of searches among disc golf disc brands worldwide moved from 11.4% to 12.8%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for disc golf disc brands worldwide in September 2026?
2 changes
In September 2026, Latitude 64 lost share of searches among disc golf disc brands worldwide, from 14.9% to 12.8%.
In September 2026, Innova lost share of searches among disc golf disc brands worldwide, from 18.1% to 16.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Innova’s and Latitude 64’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Innova
2 branded search terms
- innova disc golf
- innova discs
Latitude 64
1 branded search term
- latitude 64
Other head-to-heads among disc golf disc brands
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