Axiom Discs vs Latitude 64:Which is more popular?
In September 2026, Latitude 64 had more branded searches than Axiom Discs among disc golf disc brands worldwide. Latitude 64 had about 9,900 branded searches, while Axiom Discs had 3,600. Latitude 64 made up 12.8% of all disc golf disc brand searches we track, and Axiom Discs accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about disc golf disc brands, Latitude 64 appeared in four of the five answers and Axiom Discs in one. Latitude 64 was mentioned before Axiom Discs in every answer that named either.
Who do people search for more?
Latitude 64, about 3 searches for every 1 for Axiom Discs
Who does AI mention more?
Latitude 64, mentioned in 4 of 5 answers, Axiom Discs in 1
Who does AI recommend more?
Latitude 64, named ahead of Axiom Discs in 3 of 3 answers
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Top disc golf disc brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Latitude 64 was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Axiom Discs was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Latitude 64 was listed before Axiom Discs in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Innova1st
Discraft2nd- Latitude 643rd
Dynamic Discs4th
MVP Disc Sports5th
Discmania6th
Kastaplast7th- Westside Discs8th
- Axiom Discs9th
Prodigy Disc–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Innova5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Discraft4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Latitude 644 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dynamic Discs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kastaplast2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Discmania1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Axiom Discs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Westside Discs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MVP Disc Sports1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Prodigy Disc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about disc golf disc brands
5 answers
Asked ChatGPT
“Which disc golf disc brand should I buy?”
Asked ChatGPT
“What are the best disc golf disc brands?”
Asked ChatGPT
“What's the best disc golf brand for beginners?”
Searched Google, AI Overview
“disc golf discs”
Searched Google, AI Overview
“best disc golf discs”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Axiom Discs or Latitude 64 more popular in search?
This chart shows how often people search Google for Axiom Discs and Latitude 64 by name. Each line represents a brand's share of searches for all ten disc golf disc brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Latitude 64, Axiom Discs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Discmania | Discraft | Innova | Latitude 64 | Dynamic Discs | Axiom Discs | Kastaplast | Westside Discs | Prodigy Disc | MVP Disc Sports |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.1% | 20.9% | 20.8% | 11.4% | 9.4% | 5.1% | 4.2% | 5.1% | 4.2% | 1.8% |
| Nov 2025 | 19.8% | 24.2% | 17.7% | 10.8% | 8.8% | 3.9% | 3.2% | 3.9% | 5.9% | 1.7% |
| Dec 2025 | 15.7% | 19.2% | 23.3% | 10.5% | 12.8% | 4.7% | 3.8% | 3.8% | 4.7% | 1.7% |
| Jan 2026 | 14.9% | 18.3% | 24.4% | 10% | 10% | 5.4% | 3.6% | 4.4% | 5.4% | 3.6% |
| Feb 2026 | 13.5% | 20.2% | 22.1% | 13.5% | 9% | 4.8% | 4.8% | 4.8% | 4.8% | 2.2% |
| Mar 2026 | 18.2% | 18.2% | 22.2% | 12.2% | 8.1% | 4.4% | 5.4% | 4.4% | 4.4% | 2.3% |
| Apr 2026 | 22.1% | 18% | 20.1% | 12.1% | 8.1% | 4.4% | 4.4% | 5.4% | 3.6% | 1.9% |
| May 2026 | 21.6% | 17.6% | 19.6% | 11.8% | 7.9% | 4.3% | 5.2% | 5.2% | 5.2% | 1.6% |
| Jun 2026 | 20.7% | 16.9% | 18.9% | 13.8% | 7.5% | 5% | 6.2% | 5% | 4.1% | 1.8% |
| Jul 2026 | 23.5% | 19.2% | 19% | 10.5% | 7% | 4.7% | 4.7% | 4.7% | 3.8% | 3.1% |
| Aug 2026 | 22.3% | 18.2% | 18.1% | 14.9% | 6.6% | 4.4% | 4.4% | 5.4% | 3.6% | 1.9% |
| Sep 2026 | 23.4% | 19.2% | 16.2% | 12.8% | 8.5% | 4.7% | 4.7% | 4.7% | 3.8% | 2.1% |
How has the Axiom Discs and Latitude 64 comparison changed over the last 12 months?
3 findings
- Latitude 64 was ahead of Axiom Discs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Axiom Discs’ share of searches among disc golf disc brands worldwide moved from 5.1% to 4.7%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending September 2026, Latitude 64’s share of searches among disc golf disc brands worldwide moved from 11.4% to 12.8%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for disc golf disc brands worldwide in September 2026?
2 changes
In September 2026, Latitude 64 lost share of searches among disc golf disc brands worldwide, from 14.9% to 12.8%.
In September 2026, Axiom Discs rose from 7th to 6th among disc golf disc brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Axiom Discs’ and Latitude 64’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Axiom Discs
1 branded search term
- axiom discs
Latitude 64
1 branded search term
- latitude 64
Other head-to-heads among disc golf disc brands
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