How popular isLAFCO in search?
In September 2026, people searched for LAFCO by name about 6,600 times worldwide, about the same as the previous year. These searches made up 0.08% of all global home fragrance brand searches, placing LAFCO tenth out of ten brands. These are worldwide searches for English-language branded terms.
Bath & Body Works74.3%
Diptyque9.8%
Jo Malone8%
Yankee Candle6.5%
Trudon0.48%
Voluspa0.39%
Neom0.18%
P.F. Candle Co.0.18%
Nest New York0.14%
LAFCO0.08%
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Which home fragrance brands compete with LAFCO?
Share of searches by month for Bath & Body Works, Diptyque, Jo Malone, Yankee Candle, LAFCO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bath & Body Works | Diptyque | Jo Malone | Yankee Candle | Trudon | Voluspa | Neom | P.F. Candle Co. | Nest New York | LAFCO |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 9.5% | 7.7% | 9.5% | 0.38% | 0.47% | 0.21% | 0.17% | 0.11% | 0.08% |
| Nov 2025 | 75.9% | 8.2% | 6.7% | 8.2% | 0.22% | 0.33% | 0.27% | 0.15% | 0.1% | 0.07% |
| Dec 2025 | 77% | 6.8% | 6.8% | 8.3% | 0.27% | 0.27% | 0.34% | 0.12% | 0.08% | 0.04% |
| Jan 2026 | 70.3% | 11.3% | 9.3% | 7.6% | 0.46% | 0.46% | 0.25% | 0.17% | 0.14% | 0.09% |
| Feb 2026 | 75.2% | 9.9% | 8.1% | 5.4% | 0.4% | 0.4% | 0.22% | 0.18% | 0.15% | 0.08% |
| Mar 2026 | 72.2% | 11.6% | 9.5% | 5.2% | 0.47% | 0.38% | 0.21% | 0.17% | 0.14% | 0.09% |
| Apr 2026 | 74.6% | 9.8% | 9.8% | 4.4% | 0.48% | 0.4% | 0.14% | 0.14% | 0.14% | 0.08% |
| May 2026 | 73% | 11.7% | 9.6% | 4.3% | 0.47% | 0.39% | 0.14% | 0.17% | 0.14% | 0.09% |
| Jun 2026 | 78% | 10.3% | 6.9% | 3.8% | 0.41% | 0.28% | 0.1% | 0.12% | 0.1% | 0.08% |
| Jul 2026 | 74.4% | 11.9% | 8% | 4.4% | 0.39% | 0.39% | 0.12% | 0.18% | 0.12% | 0.1% |
| Aug 2026 | 75.3% | 9.9% | 8.1% | 5.4% | 0.4% | 0.33% | 0.12% | 0.15% | 0.15% | 0.08% |
| Sep 2026 | 74.3% | 9.8% | 8% | 6.5% | 0.48% | 0.39% | 0.18% | 0.18% | 0.14% | 0.08% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.3% | 6.3M | 0% | -1.1 points | |
| 2, held 2nd | 9.8% | 823K | 0% | -0.1 points | |
| 3, held 3rd | 8% | 673K | 0% | -0.1 points | |
| 4, held 4th | 6.5% | 550K | +22.2% | +1.1 points | |
| 5, held 5th | 0.48% | 40.5K | +22.4% | +0.1 points | |
| 6, held 6th | 0.39% | 33.1K | +22.1% | +0.1 points | |
| 7, moved from 9th to 7th | 0.18% | 14.8K | +49.5% | +0.1 pointsmoved from 9th to 7th | |
| 8, held 8th | 0.18% | 14.8K | +22.3% | 0 points | |
| 9, moved from 7th to 9th | 0.14% | 12.1K | 0% | 0 pointsmoved from 7th to 9th | |
| 10, held 10th | 0.08% | 6.6K | 0% | 0 points |
74.3%
Held 1st. 6.3M estimated branded searches, 0% vs prior month. Share -1.1 points.
2.
Diptyque9.8%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.1 points.
8%
Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.5%
Held 4th. 550K estimated branded searches, +22.2% vs prior month. Share +1.1 points.
5.
Trudon0.48%
Held 5th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.1 points.
6.
Voluspa0.39%
Held 6th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.
7.
Neom0.18%
Moved from 9th to 7th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.1 points.
0.18%
Held 8th. 14.8K estimated branded searches, +22.3% vs prior month. Share 0 points.
0.14%
Moved from 7th to 9th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
10.
LAFCO0.08%
Held 10th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between LAFCO and its closest rivals
Every comparison with LAFCO
9 comparisons
How has branded search demand for LAFCO changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for LAFCO worldwide held steady at 6.6K.
- Across the 12 months ending September 2026, LAFCO’s share of searches among home fragrance brands worldwide held steady at 0.08%.
How did search popularity change for home fragrance brands worldwide in September 2026?
6 changes
In September 2026, Yankee Candle gained share of searches among home fragrance brands worldwide, from 5.4% to 6.5%.
In September 2026, Bath & Body Works lost share of searches among home fragrance brands worldwide, from 75.3% to 74.3%.
In September 2026, Neom rose from 9th to 7th among home fragrance brands worldwide.
In September 2026, Nest New York fell from 7th to 9th among home fragrance brands worldwide.
Estimated monthly branded searches for Trudon worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
Estimated monthly branded searches for Voluspa worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are LAFCO’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using LAFCO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lafco
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Is LAFCO your brand?
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