Brandwave

How popular isKeepa?

In September 2026, people searched for Keepa by name about 165,000 times worldwide, a 32.9% decrease from the previous year. These searches made up 48.4% of all global amazon seller research platform searches, placing Keepa first out of seven platforms. When we asked both ChatGPT and Google AI Overviews about amazon seller research platforms, Keepa appeared in three of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Keepa is the most searched of 7 competitors and the fifth most recommended in AI answers.

  1. KeepaShare of searches 48.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. Helium 10Share of searches 32.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Jungle ScoutShare of searches 12.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. SmartScoutShare of searches 4.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. SellerSpriteShare of searches 1.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top amazon seller research platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Keepa was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Keepa is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Helium 101st
  2. Jungle Scout2nd
  3. SmartScout3rd
  4. SellerSprite4th
  5. Keepa5th
  6. AMZScout6th
  7. DataHawk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Helium 105 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jungle Scout5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Keepa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SmartScout3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AMZScout3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SellerSprite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DataHawk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about amazon seller research platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which amazon seller research platforms compete with Keepa?

Keepa against amazon seller research platforms worldwide, by month

Share of searches by month for Keepa, Helium 10, Jungle Scout, SmartScout. The figures are in the table below the chart.

View monthly share of searches table
MonthKeepaHelium 10Jungle ScoutSmartScoutSellerSpriteAMZScoutDataHawk
Oct 202552.8%29.2%13.3%2.1%1.2%1.2%0.28%
Nov 202568.3%20.7%7.7%1.5%0.82%0.82%0.15%
Dec 202549.1%33.2%12.4%2.4%1.3%1.3%0.22%
Jan 202647.5%32.2%14.6%2.9%1.3%1.3%0.24%
Feb 202644.1%36.4%13.6%3.3%1.2%1.2%0.24%
Mar 202648.9%33.1%12.4%3%1.3%1.1%0.25%
Apr 202644.1%36.3%13.7%3.3%1.4%0.96%0.24%
May 202646.9%31.5%14.5%4.2%1.9%0.83%0.21%
Jun 202653%29.3%11.1%3.9%1.7%0.77%0.19%
Jul 202653%29.3%11.1%3.9%1.7%0.77%0.23%
Aug 202648.2%32.4%12.2%4.4%1.9%0.7%0.17%
Sep 202648.4%32.5%12.2%4.4%1.6%0.71%0.18%
  1. 1.Keepa

    48.4%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Helium 10

    32.5%

    Held 2nd. 111K estimated branded searches, +0.08% vs prior month. Share +0.2 points.

  3. Held 3rd. 41.6K estimated branded searches, -0.69% vs prior month. Share 0 points.

  4. Held 4th. 15K estimated branded searches, +0.47% vs prior month. Share 0 points.

  5. Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  6. 6.AMZScout

    0.71%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.DataHawk

    0.18%

    Held 7th. 600 estimated branded searches, +1.7% vs prior month. Share 0 points.

Compare popularity between Keepa and its closest rivals

Every comparison with Keepa

9 comparisons

How has branded search demand for Keepa changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Keepa worldwide fell from 246K to 165K.
  • Across the 12 months ending September 2026, Keepa’s share of searches among amazon seller research platforms worldwide decreased from 52.8% to 48.4%.
  • Across the 12 months ending September 2026, Keepa’s share of searches among amazon seller research platforms worldwide peaked at 68.3% in November 2025 and was lowest at 44.1% in April 2026.

How did search popularity change for amazon seller research platforms worldwide in September 2026?

6 changes
  1. Estimated monthly branded searches for SmartScout worldwide rose 51.2% over 12 measured months, from 9.9K to 15K in September 2026.

  2. Estimated monthly branded searches for AMZScout worldwide fell 55.5% over 12 measured months, from 5.4K to 2.4K in September 2026.

  3. Estimated monthly branded searches for DataHawk worldwide fell 54.2% over 12 measured months, from 1.3K to 600 in September 2026.

  4. Estimated monthly branded searches for Keepa worldwide fell 32.9% over 12 measured months, from 246K to 165K in September 2026.

  5. Estimated monthly branded searches for Jungle Scout worldwide fell 32.8% over 12 measured months, from 61.9K to 41.6K in September 2026.

  6. Estimated monthly branded searches for Helium 10 worldwide fell 18.5% over 12 measured months, from 136K to 111K in September 2026.

How are Keepa’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Keepa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • keepa

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How the Brand Demand Index is measured

Where does Keepa compete?

Keepa is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Amazon seller tools1st of 846.1%Show ranking
Amazon seller research platforms1st of 748.4%Shown above
Creator with pink hair and a pink jacket

Is Keepa your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.