Brandwave

DataHawk vs Keepa:Which is more popular?

In September 2026, Keepa had more branded searches than DataHawk among amazon seller research platforms worldwide. Keepa had about 165,000 branded searches, while DataHawk had 600. Keepa made up 48.4% of all amazon seller research platform searches we track, and DataHawk accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about amazon seller research platforms, Keepa appeared in three of the five answers and DataHawk in none.

Among amazon seller research platforms worldwide in September 2026

Who do people search for more?

Keepa, about 275 searches for every 1 for DataHawk

Keepa 165K searchesDataHawk 600 searches

Who does AI mention more?

Keepa, mentioned in 3 of 5 answers, DataHawk in 0

Keepa in 3 of 5DataHawk in 0 of 5

Who does AI recommend more?

Keepa, the only one of the two named

Keepa first in 3DataHawk never named

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Top amazon seller research platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Keepa was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. DataHawk did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Helium 101st
  2. Jungle Scout2nd
  3. SmartScout3rd
  4. SellerSprite4th
  5. Keepa5th
  6. AMZScout6th
  7. DataHawk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Helium 105 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jungle Scout5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Keepa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SmartScout3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AMZScout3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SellerSprite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DataHawk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about amazon seller research platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is DataHawk or Keepa more popular in search?

This chart shows how often people search Google for DataHawk and Keepa by name. Each line represents a brand's share of searches for all seven amazon seller research platforms we track, month by month, from English-language searches worldwide.

DataHawk and Keepa among amazon seller research platforms worldwide, by month

Share of searches by month for Keepa, DataHawk. The figures are in the table below the chart.

View monthly share of searches table
MonthKeepaHelium 10Jungle ScoutSmartScoutSellerSpriteAMZScoutDataHawk
Oct 202552.8%29.2%13.3%2.1%1.2%1.2%0.28%
Nov 202568.3%20.7%7.7%1.5%0.82%0.82%0.15%
Dec 202549.1%33.2%12.4%2.4%1.3%1.3%0.22%
Jan 202647.5%32.2%14.6%2.9%1.3%1.3%0.24%
Feb 202644.1%36.4%13.6%3.3%1.2%1.2%0.24%
Mar 202648.9%33.1%12.4%3%1.3%1.1%0.25%
Apr 202644.1%36.3%13.7%3.3%1.4%0.96%0.24%
May 202646.9%31.5%14.5%4.2%1.9%0.83%0.21%
Jun 202653%29.3%11.1%3.9%1.7%0.77%0.19%
Jul 202653%29.3%11.1%3.9%1.7%0.77%0.23%
Aug 202648.2%32.4%12.2%4.4%1.9%0.7%0.17%
Sep 202648.4%32.5%12.2%4.4%1.6%0.71%0.18%

How has the DataHawk and Keepa comparison changed over the last 12 months?

3 findings

How did search popularity change for amazon seller research platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for DataHawk worldwide fell 54.2% over 12 measured months, from 1.3K to 600 in September 2026.

  2. Estimated monthly branded searches for Keepa worldwide fell 32.9% over 12 measured months, from 246K to 165K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using DataHawk’s and Keepa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DataHawk

2 branded search terms

  • datahawk
  • datahawk co

Keepa

1 branded search term

  • keepa

How the Brand Demand Index is measured

Other head-to-heads among amazon seller research platforms

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