Helium 10 vs Keepa:Which is more popular?
In September 2026, Keepa had more branded searches than Helium 10 among amazon seller research platforms worldwide. Keepa had about 165,000 branded searches, while Helium 10 had 111,000. Keepa made up 48.4% of all amazon seller research platform searches we track, and Helium 10 accounted for 32.5%. When we asked ChatGPT and Google AI Overviews about amazon seller research platforms, Helium 10 appeared in all five answers and Keepa in three. Helium 10 was mentioned before Keepa in every answer.
Who do people search for more?
Keepa, about 49% more searches than Helium 10
Who does AI mention more?
Helium 10, mentioned in every answer we collected
Who does AI recommend more?
Helium 10, named ahead of Keepa in every answer
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Top amazon seller research platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Helium 10 appeared in all five answers. Keepa was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Helium 10 was listed before Keepa in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Helium 101st
Jungle Scout2nd
SmartScout3rd
SellerSprite4th- Keepa5th
AMZScout6th
DataHawk–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Helium 105 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Jungle Scout5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Keepa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SmartScout3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AMZScout3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- SellerSprite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DataHawk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about amazon seller research platforms
5 answers
Asked ChatGPT
“Which Amazon seller research platform should I use?”
Asked ChatGPT
“What are the best Amazon seller research platforms?”
Asked ChatGPT
“What's the best Amazon seller research platform for a private label seller?”
Searched Google, AI Overview
“amazon seller research tools”
Searched Google, AI Overview
“product research for amazon”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Helium 10 or Keepa more popular in search?
This chart shows how often people search Google for Helium 10 and Keepa by name. Each line represents a brand's share of searches for all seven amazon seller research platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Keepa, Helium 10. The figures are in the table below the chart.
View monthly share of searches table
| Month | Keepa | Helium 10 | Jungle Scout | SmartScout | SellerSprite | AMZScout | DataHawk |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 29.2% | 13.3% | 2.1% | 1.2% | 1.2% | 0.28% |
| Nov 2025 | 68.3% | 20.7% | 7.7% | 1.5% | 0.82% | 0.82% | 0.15% |
| Dec 2025 | 49.1% | 33.2% | 12.4% | 2.4% | 1.3% | 1.3% | 0.22% |
| Jan 2026 | 47.5% | 32.2% | 14.6% | 2.9% | 1.3% | 1.3% | 0.24% |
| Feb 2026 | 44.1% | 36.4% | 13.6% | 3.3% | 1.2% | 1.2% | 0.24% |
| Mar 2026 | 48.9% | 33.1% | 12.4% | 3% | 1.3% | 1.1% | 0.25% |
| Apr 2026 | 44.1% | 36.3% | 13.7% | 3.3% | 1.4% | 0.96% | 0.24% |
| May 2026 | 46.9% | 31.5% | 14.5% | 4.2% | 1.9% | 0.83% | 0.21% |
| Jun 2026 | 53% | 29.3% | 11.1% | 3.9% | 1.7% | 0.77% | 0.19% |
| Jul 2026 | 53% | 29.3% | 11.1% | 3.9% | 1.7% | 0.77% | 0.23% |
| Aug 2026 | 48.2% | 32.4% | 12.2% | 4.4% | 1.9% | 0.7% | 0.17% |
| Sep 2026 | 48.4% | 32.5% | 12.2% | 4.4% | 1.6% | 0.71% | 0.18% |
How has the Helium 10 and Keepa comparison changed over the last 12 months?
3 findings
- Keepa was ahead of Helium 10 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Helium 10’s share of searches among amazon seller research platforms worldwide moved from 29.2% to 32.5%, and its estimated monthly branded searches moved from 136K to 111K.
- Across the 12 months ending September 2026, Keepa’s share of searches among amazon seller research platforms worldwide moved from 52.8% to 48.4%, and its estimated monthly branded searches moved from 246K to 165K.
How did search popularity change for amazon seller research platforms worldwide in September 2026?
2 changes
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Helium 10’s and Keepa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among amazon seller research platforms
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