Brandwave

Amazon seller research platforms:Which brands are most popular in search?

In August 2026, Helium 10 was the most searched among amazon seller research platforms worldwide, with an estimated 114K branded searches and 64.9% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Helium 1064.9%
  2. Jungle Scout24.6%
  3. SmartScout8.8%
  4. AMZScout1.4%
  5. DataHawk0.35%

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Share of SearchLeaderboard

Compare services and tools used to research products and markets for Amazon sellers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among amazon seller research platforms worldwide, by month

Share of Search by month for Helium 10, Jungle Scout, SmartScout. The figures are in the table below the chart.

View monthly share of search table
MonthHelium 10Jungle ScoutSmartScoutAMZScoutDataHawk
Oct 202563.6%28.7%4.6%2.5%0.61%
Nov 202567.1%25%4.8%2.6%0.49%
Dec 202567%25.1%4.8%2.6%0.44%
Jan 202662.9%28.5%5.6%2.5%0.46%
Feb 202666.5%25%5.9%2.1%0.43%
Mar 202666.5%25%5.9%2.1%0.49%
Apr 202666.6%25.3%6%1.7%0.44%
May 202661.5%28.3%8.2%1.6%0.4%
Jun 202664.7%24.5%8.7%1.7%0.42%
Jul 202664.6%24.4%8.7%1.7%0.52%
Aug 202664.9%24.6%8.8%1.4%0.35%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Helium 10

    64.9%

    held 1st · 114K estimated branded searches · 0% vs prior month · +0.3 points

  2. 2.Jungle Scout

    24.6%

    held 2nd · 43.2K estimated branded searches · +0.02% vs prior month · +0.1 points

  3. 3.SmartScout

    8.8%

    held 3rd · 15.4K estimated branded searches · 0% vs prior month · 0 points

  4. 4.AMZScout

    1.4%

    held 4th · 2.4K estimated branded searches · -17% vs prior month · -0.3 points

  5. 5.DataHawk

    0.35%

    held 5th · 610 estimated branded searches · -33% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among amazon seller research platforms worldwide?

In August 2026, Helium 10 was the most searched among amazon seller research platforms worldwide, with an estimated 114K branded searches and 64.9% estimated Share of Search within this set. Jungle Scout is in 2nd place, 40.4 percentage points behind at 24.6% Share of Search.

Global amazon seller research platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Helium 1063.6% → 64.9%67.1%Nov 202561.5%May 20261st
Jungle Scout28.7% → 24.6%28.7%Oct 202524.4%Jul 20262nd
SmartScout4.6% → 8.8%8.8%Aug 20264.6%Oct 20253rd
AMZScout2.5% → 1.4%2.6%Dec 20251.4%Aug 20264th
DataHawk0.61% → 0.35%0.61%Oct 20250.35%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Helium 10’s estimated Share of Search among amazon seller research platforms worldwide increased from 63.6% to 64.9%.
  • Across the 11 months ending August 2026, Jungle Scout’s estimated Share of Search among amazon seller research platforms worldwide decreased from 28.7% to 24.6%.
  • Across the 11 months ending August 2026, SmartScout’s estimated Share of Search among amazon seller research platforms worldwide increased from 4.6% to 8.8%.
  • Across the 11 months ending August 2026, AMZScout’s estimated Share of Search among amazon seller research platforms worldwide decreased from 2.5% to 1.4%.
  • Across the 11 months ending August 2026, Helium 10’s estimated Share of Search among amazon seller research platforms worldwide peaked at 67.1% in November 2025 and was lowest at 61.5% in May 2026.
  • Across the 11 months ending August 2026, Jungle Scout’s estimated Share of Search among amazon seller research platforms worldwide peaked at 28.7% in October 2025 and was lowest at 24.4% in July 2026.
  • Across the 11 months ending August 2026, AMZScout’s estimated Share of Search among amazon seller research platforms worldwide peaked at 2.6% in December 2025 and was lowest at 1.4% in August 2026.
  • Across the 11 months ending August 2026, DataHawk held steady: its estimated Share of Search among amazon seller research platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for amazon seller research platforms worldwide in August 2026?

  1. SmartScout’s estimated Share of Search among amazon seller research platforms worldwide has gained ground for 3 months in a row, from 8.2% to 8.8% in August 2026.

  2. Estimated monthly branded searches for AMZScout worldwide fell 55.3% over 11 measured months, from 5.5K to 2.4K in August 2026.

  3. Estimated monthly branded searches for DataHawk worldwide fell 54.5% over 11 measured months, from 1.3K to 610 in August 2026.

  4. Estimated monthly branded searches for Jungle Scout worldwide fell 31.3% over 11 measured months, from 62.9K to 43.2K in August 2026.

  5. Estimated monthly branded searches for Helium 10 worldwide fell 18.1% over 11 measured months, from 139K to 114K in August 2026.

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