Helium 10 vs Keepa:Which is more popular?
In September 2026, Keepa had more branded searches than Helium 10 among amazon seller tools worldwide. Keepa had about 165,000 branded searches, while Helium 10 had 110,000. Keepa made up 46.1% of all amazon seller tool searches we track, and Helium 10 accounted for 30.7%. When we asked ChatGPT and Google AI Overviews about amazon seller tools, both Helium 10 and Keepa appeared in all five answers. Helium 10 was mentioned before Keepa in every answer.
Who do people search for more?
Keepa, about 50% more searches than Helium 10
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Helium 10, named ahead of Keepa in every answer
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Top amazon seller tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Helium 10 and Keepa showed up in all five answers. Helium 10 was listed before Keepa in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Keepa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Helium 105 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Jungle Scout4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
sellerboard3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SmartScout2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AMZScout0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SellerApp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Viral Launch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about amazon seller tools
5 answers
Asked ChatGPT
“Which Amazon seller tool should I use?”
Asked ChatGPT
“What are the best Amazon seller tools?”
Asked ChatGPT
“What's the best Amazon seller tool for a marketplace seller?”
Searched Google, AI Overview
“amazon seller tools”
Searched Google, AI Overview
“amazon listing software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Helium 10 or Keepa more popular in search?
This chart shows how often people search Google for Helium 10 and Keepa by name. Each line represents a brand's share of searches for all eight amazon seller tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Keepa, Helium 10. The figures are in the table below the chart.
View monthly share of searches table
| Month | Keepa | Helium 10 | Jungle Scout | sellerboard | SmartScout | AMZScout | SellerApp | Viral Launch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.8% | 27.9% | 12.5% | 4.6% | 2% | 1.1% | 0.74% | 0.39% |
| Nov 2025 | 66.5% | 19.9% | 7.3% | 3.3% | 1.5% | 0.8% | 0.53% | 0.24% |
| Dec 2025 | 46.9% | 31.5% | 11.6% | 5.2% | 2.3% | 1.3% | 0.84% | 0.37% |
| Jan 2026 | 45.6% | 30.7% | 13.7% | 5% | 2.7% | 1.2% | 0.66% | 0.3% |
| Feb 2026 | 42.5% | 34.8% | 12.8% | 4.7% | 3.1% | 1.1% | 0.75% | 0.23% |
| Mar 2026 | 47% | 31.5% | 11.6% | 5.2% | 2.8% | 1% | 0.68% | 0.21% |
| Apr 2026 | 42.2% | 34.5% | 12.7% | 5.7% | 3.1% | 0.92% | 0.74% | 0.18% |
| May 2026 | 45.4% | 30.3% | 13.6% | 5% | 4.1% | 0.8% | 0.66% | 0.16% |
| Jun 2026 | 51.5% | 28.2% | 10.4% | 4.6% | 3.8% | 0.74% | 0.61% | 0.15% |
| Jul 2026 | 51.5% | 28.2% | 10.4% | 4.6% | 3.8% | 0.74% | 0.62% | 0.12% |
| Aug 2026 | 46.7% | 31.1% | 11.5% | 5.1% | 4.2% | 0.68% | 0.68% | 0.14% |
| Sep 2026 | 46.1% | 30.7% | 11.3% | 6.2% | 4.1% | 0.67% | 0.67% | 0.13% |
How has the Helium 10 and Keepa comparison changed over the last 12 months?
3 findings
- Keepa was ahead of Helium 10 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Helium 10’s share of searches among amazon seller tools worldwide moved from 27.9% to 30.7%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Keepa’s share of searches among amazon seller tools worldwide moved from 50.8% to 46.1%, and its estimated monthly branded searches moved from 246K to 165K.
How did search popularity change for amazon seller tools worldwide in September 2026?
2 changes
In September 2026, Keepa lost share of searches among amazon seller tools worldwide, from 46.7% to 46.1%.
Estimated monthly branded searches for Helium 10 worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Helium 10’s and Keepa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among amazon seller tools
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