Helium 10 vs sellerboard:Which is more popular?
In September 2026, Helium 10 had more branded searches than sellerboard among amazon seller tools worldwide. Helium 10 had about 110,000 branded searches, while sellerboard had 22,200. Helium 10 made up 30.7% of all amazon seller tool searches we track, and sellerboard accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about amazon seller tools, Helium 10 appeared in all five answers and sellerboard in three. Helium 10 was mentioned before sellerboard in every answer.
Who do people search for more?
Helium 10, about 5 searches for every 1 for sellerboard
Who does AI mention more?
Helium 10, mentioned in every answer we collected
Who does AI recommend more?
Helium 10, named ahead of sellerboard in every answer
Follow Helium 10 vs sellerboard and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top amazon seller tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Helium 10 appeared in all five answers. sellerboard was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Helium 10 was listed before sellerboard in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Keepa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Helium 105 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Jungle Scout4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
sellerboard3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SmartScout2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AMZScout0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SellerApp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Viral Launch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about amazon seller tools
5 answers
Asked ChatGPT
“Which Amazon seller tool should I use?”
Asked ChatGPT
“What are the best Amazon seller tools?”
Asked ChatGPT
“What's the best Amazon seller tool for a marketplace seller?”
Searched Google, AI Overview
“amazon seller tools”
Searched Google, AI Overview
“amazon listing software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Helium 10 or sellerboard more popular in search?
This chart shows how often people search Google for Helium 10 and sellerboard by name. Each line represents a brand's share of searches for all eight amazon seller tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Helium 10, sellerboard. The figures are in the table below the chart.
View monthly share of searches table
| Month | Keepa | Helium 10 | Jungle Scout | sellerboard | SmartScout | AMZScout | SellerApp | Viral Launch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.8% | 27.9% | 12.5% | 4.6% | 2% | 1.1% | 0.74% | 0.39% |
| Nov 2025 | 66.5% | 19.9% | 7.3% | 3.3% | 1.5% | 0.8% | 0.53% | 0.24% |
| Dec 2025 | 46.9% | 31.5% | 11.6% | 5.2% | 2.3% | 1.3% | 0.84% | 0.37% |
| Jan 2026 | 45.6% | 30.7% | 13.7% | 5% | 2.7% | 1.2% | 0.66% | 0.3% |
| Feb 2026 | 42.5% | 34.8% | 12.8% | 4.7% | 3.1% | 1.1% | 0.75% | 0.23% |
| Mar 2026 | 47% | 31.5% | 11.6% | 5.2% | 2.8% | 1% | 0.68% | 0.21% |
| Apr 2026 | 42.2% | 34.5% | 12.7% | 5.7% | 3.1% | 0.92% | 0.74% | 0.18% |
| May 2026 | 45.4% | 30.3% | 13.6% | 5% | 4.1% | 0.8% | 0.66% | 0.16% |
| Jun 2026 | 51.5% | 28.2% | 10.4% | 4.6% | 3.8% | 0.74% | 0.61% | 0.15% |
| Jul 2026 | 51.5% | 28.2% | 10.4% | 4.6% | 3.8% | 0.74% | 0.62% | 0.12% |
| Aug 2026 | 46.7% | 31.1% | 11.5% | 5.1% | 4.2% | 0.68% | 0.68% | 0.14% |
| Sep 2026 | 46.1% | 30.7% | 11.3% | 6.2% | 4.1% | 0.67% | 0.67% | 0.13% |
How has the Helium 10 and sellerboard comparison changed over the last 12 months?
3 findings
- Helium 10 was ahead of sellerboard in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Helium 10’s share of searches among amazon seller tools worldwide moved from 27.9% to 30.7%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, sellerboard’s share of searches among amazon seller tools worldwide moved from 4.6% to 6.2%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for amazon seller tools worldwide in September 2026?
2 changes
In September 2026, sellerboard gained share of searches among amazon seller tools worldwide, from 5.1% to 6.2%.
Estimated monthly branded searches for Helium 10 worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Helium 10’s and sellerboard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Helium 10
1 branded search term
- helium 10
sellerboard
1 branded search term
- sellerboard
Other head-to-heads among amazon seller tools
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.