Brandwave

Amazon seller tools:Which brands are most popular in search?

In August 2026, Helium 10 was the most searched among amazon seller tools worldwide, with an estimated 114K branded searches and 70.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Helium 1070.2%
  2. Jungle Scout26.5%
  3. AMZScout1.5%
  4. SellerApp1.5%
  5. Viral Launch0.3%

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Share of SearchLeaderboard

Compare the tools Amazon sellers use to research and manage listings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among amazon seller tools worldwide, by month

Share of Search by month for Helium 10, Jungle Scout. The figures are in the table below the chart.

View monthly share of search table
MonthHelium 10Jungle ScoutAMZScoutSellerAppViral Launch
Oct 202565.4%29.5%2.6%1.7%0.89%
Nov 202569%25.7%2.7%1.8%0.79%
Dec 202569%25.8%2.7%1.8%0.79%
Jan 202665.7%29.8%2.6%1.4%0.61%
Feb 202669.7%26.2%2.2%1.5%0.44%
Mar 202669.7%26.2%2.2%1.5%0.44%
Apr 202669.8%26.5%1.8%1.5%0.36%
May 202666.1%30.4%1.7%1.4%0.34%
Jun 202669.9%26.5%1.8%1.5%0.36%
Jul 202670%26.5%1.8%1.5%0.29%
Aug 202670.2%26.5%1.5%1.5%0.3%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Helium 10

    70.2%

    Held 1st. 114K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Jungle Scout

    26.5%

    Held 2nd. 43.2K estimated branded searches, +0.02% vs prior month. Share +0.1 points.

  3. 3.AMZScout

    1.5%

    Held 3rd. 2.4K estimated branded searches, -17% vs prior month. Share -0.3 points.

  4. 4.SellerApp

    1.5%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Viral Launch

    0.3%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among amazon seller tools worldwide?

In August 2026, Helium 10 was the most searched among amazon seller tools worldwide, with an estimated 114K branded searches and 70.2% estimated Share of Search within this set. Jungle Scout is in 2nd place, 43.6 percentage points behind at 26.5% Share of Search.

Global amazon seller tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Helium 1065.4% → 70.2%70.2%Aug 202665.4%Oct 20251st
Jungle Scout29.5% → 26.5%30.4%May 202625.7%Nov 20252nd
AMZScout2.6% → 1.5%2.7%Dec 20251.5%Aug 20263rd
SellerApp1.7% → 1.5%1.8%Dec 20251.4%Jan 20264th
Viral Launch0.89% → 0.3%0.89%Oct 20250.29%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Helium 10’s estimated Share of Search among amazon seller tools worldwide increased from 65.4% to 70.2%.
  • Across the 11 months ending August 2026, Jungle Scout’s estimated Share of Search among amazon seller tools worldwide decreased from 29.5% to 26.5%.
  • Across the 11 months ending August 2026, AMZScout’s estimated Share of Search among amazon seller tools worldwide decreased from 2.6% to 1.5%.
  • Across the 11 months ending August 2026, Viral Launch’s estimated Share of Search among amazon seller tools worldwide decreased from 0.89% to 0.3%.
  • Across the 11 months ending August 2026, Jungle Scout’s estimated Share of Search among amazon seller tools worldwide peaked at 30.4% in May 2026 and was lowest at 25.7% in November 2025.
  • Across the 11 months ending August 2026, AMZScout’s estimated Share of Search among amazon seller tools worldwide peaked at 2.7% in December 2025 and was lowest at 1.5% in August 2026.
  • Across the 11 months ending August 2026, SellerApp held steady: its estimated Share of Search among amazon seller tools worldwide moved less than 0.5 percentage points.

How did search popularity change for amazon seller tools worldwide in August 2026?

  1. Helium 10’s estimated Share of Search among amazon seller tools worldwide has gained ground for 3 months in a row, from 66.1% to 70.2% in August 2026.

  2. Estimated monthly branded searches for Viral Launch worldwide fell 74.7% over 11 measured months, from 1.9K to 480 in August 2026.

  3. Estimated monthly branded searches for AMZScout worldwide fell 55.3% over 11 measured months, from 5.5K to 2.4K in August 2026.

  4. Estimated monthly branded searches for SellerApp worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.

  5. Estimated monthly branded searches for Jungle Scout worldwide fell 31.3% over 11 measured months, from 62.9K to 43.2K in August 2026.

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