How popular issellerboard?
In September 2026, people searched for sellerboard by name about 22,200 times worldwide, about the same as the previous year. These searches made up 6.2% of all global amazon seller tool searches, placing sellerboard fourth out of eight tools. When we asked both ChatGPT and Google AI Overviews about amazon seller tools, sellerboard appeared in three of the five answers and was the fourth most recommended of the eight.
sellerboard is the fourth most searched of 8 competitors and the fourth most recommended in AI answers.
KeepaShare of searches 46.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
Helium 10Share of searches 30.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Jungle ScoutShare of searches 11.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
sellerboardShare of searches 6.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
SmartScoutShare of searches 4.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top amazon seller tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, sellerboard was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. sellerboard is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Keepa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Helium 105 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Jungle Scout4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
sellerboard3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SmartScout2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AMZScout0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SellerApp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Viral Launch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about amazon seller tools
5 answers
Asked ChatGPT
“Which Amazon seller tool should I use?”
Asked ChatGPT
“What are the best Amazon seller tools?”
Asked ChatGPT
“What's the best Amazon seller tool for a marketplace seller?”
Searched Google, AI Overview
“amazon seller tools”
Searched Google, AI Overview
“amazon listing software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which amazon seller tools compete with sellerboard?
Share of searches by month for Keepa, Helium 10, Jungle Scout, sellerboard, SmartScout. The figures are in the table below the chart.
View monthly share of searches table
| Month | Keepa | Helium 10 | Jungle Scout | sellerboard | SmartScout | AMZScout | SellerApp | Viral Launch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.8% | 27.9% | 12.5% | 4.6% | 2% | 1.1% | 0.74% | 0.39% |
| Nov 2025 | 66.5% | 19.9% | 7.3% | 3.3% | 1.5% | 0.8% | 0.53% | 0.24% |
| Dec 2025 | 46.9% | 31.5% | 11.6% | 5.2% | 2.3% | 1.3% | 0.84% | 0.37% |
| Jan 2026 | 45.6% | 30.7% | 13.7% | 5% | 2.7% | 1.2% | 0.66% | 0.3% |
| Feb 2026 | 42.5% | 34.8% | 12.8% | 4.7% | 3.1% | 1.1% | 0.75% | 0.23% |
| Mar 2026 | 47% | 31.5% | 11.6% | 5.2% | 2.8% | 1% | 0.68% | 0.21% |
| Apr 2026 | 42.2% | 34.5% | 12.7% | 5.7% | 3.1% | 0.92% | 0.74% | 0.18% |
| May 2026 | 45.4% | 30.3% | 13.6% | 5% | 4.1% | 0.8% | 0.66% | 0.16% |
| Jun 2026 | 51.5% | 28.2% | 10.4% | 4.6% | 3.8% | 0.74% | 0.61% | 0.15% |
| Jul 2026 | 51.5% | 28.2% | 10.4% | 4.6% | 3.8% | 0.74% | 0.62% | 0.12% |
| Aug 2026 | 46.7% | 31.1% | 11.5% | 5.1% | 4.2% | 0.68% | 0.68% | 0.14% |
| Sep 2026 | 46.1% | 30.7% | 11.3% | 6.2% | 4.1% | 0.67% | 0.67% | 0.13% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.1% | 165K | 0% | -0.5 points | |
| 2, held 2nd | 30.7% | 110K | 0% | -0.4 points | |
| 3, held 3rd | 11.3% | 40.5K | 0% | -0.1 points | |
| 4, held 4th | 6.2% | 22.2K | +22.7% | +1.1 points | |
| 5, held 5th | 4.1% | 14.8K | 0% | 0 points | |
| 6, held 6th | 0.67% | 2.4K | 0% | 0 points | |
| 7, held 7th | 0.67% | 2.4K | 0% | 0 points | |
| 8, held 8th | 0.13% | 480 | 0% | 0 points |
1.
Keepa46.1%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share -0.5 points.
30.7%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -0.4 points.
11.3%
Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.2%
Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.1 points.
4.1%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
6.
AMZScout0.67%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
0.67%
Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
0.13%
Held 8th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between sellerboard and its closest rivals
Every comparison with sellerboard
7 comparisons
How has branded search demand for sellerboard changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for sellerboard worldwide held steady at 22.2K.
- Across the 12 months ending September 2026, sellerboard’s share of searches among amazon seller tools worldwide increased from 4.6% to 6.2%.
- Across the 12 months ending September 2026, sellerboard’s share of searches among amazon seller tools worldwide peaked at 6.2% in September 2026 and was lowest at 3.3% in November 2025.
How did search popularity change for amazon seller tools worldwide in September 2026?
6 changes

In September 2026, sellerboard gained share of searches among amazon seller tools worldwide, from 5.1% to 6.2%.

In September 2026, Keepa lost share of searches among amazon seller tools worldwide, from 46.7% to 46.1%.

Estimated monthly branded searches for SmartScout worldwide rose 49.5% over 12 measured months, from 9.9K to 14.8K in September 2026.

Estimated monthly branded searches for Viral Launch worldwide fell 74.7% over 12 measured months, from 1.9K to 480 in September 2026.

Estimated monthly branded searches for AMZScout worldwide fell 55.6% over 12 measured months, from 5.4K to 2.4K in September 2026.

Estimated monthly branded searches for SellerApp worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.
How are sellerboard’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using sellerboard’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sellerboard
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Is sellerboard your brand?
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