Helium 10 vs Keepa:Which is searched more?
In September 2026, Keepa had more branded searches than Helium 10 among amazon seller tools worldwide. Keepa had about 165,000 branded searches, while Helium 10 had 110,000. Keepa made up 46.1% of all amazon seller tool searches we track, and Helium 10 accounted for 30.7%. These are worldwide searches for English-language branded terms.
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Is Helium 10 or Keepa more popular in search?
Compare the tools Amazon sellers use to research and manage listings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Keepa, Helium 10. The figures are in the table below the chart.
View monthly share of searches table
| Month | Keepa | Helium 10 | Jungle Scout | sellerboard | SmartScout | AMZScout | SellerApp | Viral Launch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.8% | 27.9% | 12.5% | 4.6% | 2% | 1.1% | 0.74% | 0.39% |
| Nov 2025 | 66.5% | 19.9% | 7.3% | 3.3% | 1.5% | 0.8% | 0.53% | 0.24% |
| Dec 2025 | 46.9% | 31.5% | 11.6% | 5.2% | 2.3% | 1.3% | 0.84% | 0.37% |
| Jan 2026 | 45.6% | 30.7% | 13.7% | 5% | 2.7% | 1.2% | 0.66% | 0.3% |
| Feb 2026 | 42.5% | 34.8% | 12.8% | 4.7% | 3.1% | 1.1% | 0.75% | 0.23% |
| Mar 2026 | 47% | 31.5% | 11.6% | 5.2% | 2.8% | 1% | 0.68% | 0.21% |
| Apr 2026 | 42.2% | 34.5% | 12.7% | 5.7% | 3.1% | 0.92% | 0.74% | 0.18% |
| May 2026 | 45.4% | 30.3% | 13.6% | 5% | 4.1% | 0.8% | 0.66% | 0.16% |
| Jun 2026 | 51.5% | 28.2% | 10.4% | 4.6% | 3.8% | 0.74% | 0.61% | 0.15% |
| Jul 2026 | 51.5% | 28.2% | 10.4% | 4.6% | 3.8% | 0.74% | 0.62% | 0.12% |
| Aug 2026 | 46.7% | 31.1% | 11.5% | 5.1% | 4.2% | 0.68% | 0.68% | 0.14% |
| Sep 2026 | 46.1% | 30.7% | 11.3% | 6.2% | 4.1% | 0.67% | 0.67% | 0.13% |
How has the Helium 10 and Keepa comparison changed over the last 12 months?
3 findings
- Keepa was ahead of Helium 10 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Helium 10’s share of searches among amazon seller tools worldwide moved from 27.9% to 30.7%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Keepa’s share of searches among amazon seller tools worldwide moved from 50.8% to 46.1%, and its estimated monthly branded searches moved from 246K to 165K.
How did search popularity change for amazon seller tools worldwide in September 2026?
2 changes
In September 2026, Keepa lost share of searches among amazon seller tools worldwide, from 46.7% to 46.1%.
Estimated monthly branded searches for Helium 10 worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Helium 10’s and Keepa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among amazon seller tools
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