How popular isKeepa?
In September 2026, people searched for Keepa by name about 165,000 times worldwide, a 32.9% decrease from the previous year. These searches made up 46.1% of all global amazon seller tool searches, placing Keepa first out of eight tools. When we asked both ChatGPT and Google AI Overviews about amazon seller tools, Keepa appeared in all answers and was the third most recommended of the eight.
Keepa is the most searched of 8 competitors and the third most recommended in AI answers.
KeepaShare of searches 46.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
Helium 10Share of searches 30.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Jungle ScoutShare of searches 11.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
sellerboardShare of searches 6.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
SmartScoutShare of searches 4.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Follow Keepa and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top amazon seller tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Keepa appeared in all five answers. Keepa is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Keepa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Helium 105 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Jungle Scout4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- sellerboard3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SmartScout2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AMZScout0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SellerApp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Viral Launch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about amazon seller tools
5 answers
Asked ChatGPT
“Which Amazon seller tool should I use?”
Asked ChatGPT
“What are the best Amazon seller tools?”
Asked ChatGPT
“What's the best Amazon seller tool for a marketplace seller?”
Searched Google, AI Overview
“amazon seller tools”
Searched Google, AI Overview
“amazon listing software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which amazon seller tools compete with Keepa?
Share of searches by month for Keepa, Helium 10, Jungle Scout, sellerboard, SmartScout. The figures are in the table below the chart.
View monthly share of searches table
| Month | Keepa | Helium 10 | Jungle Scout | sellerboard | SmartScout | AMZScout | SellerApp | Viral Launch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.8% | 27.9% | 12.5% | 4.6% | 2% | 1.1% | 0.74% | 0.39% |
| Nov 2025 | 66.5% | 19.9% | 7.3% | 3.3% | 1.5% | 0.8% | 0.53% | 0.24% |
| Dec 2025 | 46.9% | 31.5% | 11.6% | 5.2% | 2.3% | 1.3% | 0.84% | 0.37% |
| Jan 2026 | 45.6% | 30.7% | 13.7% | 5% | 2.7% | 1.2% | 0.66% | 0.3% |
| Feb 2026 | 42.5% | 34.8% | 12.8% | 4.7% | 3.1% | 1.1% | 0.75% | 0.23% |
| Mar 2026 | 47% | 31.5% | 11.6% | 5.2% | 2.8% | 1% | 0.68% | 0.21% |
| Apr 2026 | 42.2% | 34.5% | 12.7% | 5.7% | 3.1% | 0.92% | 0.74% | 0.18% |
| May 2026 | 45.4% | 30.3% | 13.6% | 5% | 4.1% | 0.8% | 0.66% | 0.16% |
| Jun 2026 | 51.5% | 28.2% | 10.4% | 4.6% | 3.8% | 0.74% | 0.61% | 0.15% |
| Jul 2026 | 51.5% | 28.2% | 10.4% | 4.6% | 3.8% | 0.74% | 0.62% | 0.12% |
| Aug 2026 | 46.7% | 31.1% | 11.5% | 5.1% | 4.2% | 0.68% | 0.68% | 0.14% |
| Sep 2026 | 46.1% | 30.7% | 11.3% | 6.2% | 4.1% | 0.67% | 0.67% | 0.13% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.1% | 165K | 0% | -0.5 points | |
| 2, held 2nd | 30.7% | 110K | 0% | -0.4 points | |
| 3, held 3rd | 11.3% | 40.5K | 0% | -0.1 points | |
| 4, held 4th | 6.2% | 22.2K | +22.7% | +1.1 points | |
| 5, held 5th | 4.1% | 14.8K | 0% | 0 points | |
| 6, held 6th | 0.67% | 2.4K | 0% | 0 points | |
| 7, held 7th | 0.67% | 2.4K | 0% | 0 points | |
| 8, held 8th | 0.13% | 480 | 0% | 0 points |
1.
Keepa46.1%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share -0.5 points.
30.7%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -0.4 points.
11.3%
Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.2%
Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.1 points.
4.1%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
6.
AMZScout0.67%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
0.67%
Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
0.13%
Held 8th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Keepa and its closest rivals
Every comparison with Keepa
9 comparisons
How has branded search demand for Keepa changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Keepa worldwide fell from 246K to 165K.
- Across the 12 months ending September 2026, Keepa’s share of searches among amazon seller tools worldwide decreased from 50.8% to 46.1%.
- Across the 12 months ending September 2026, Keepa’s share of searches among amazon seller tools worldwide peaked at 66.5% in November 2025 and was lowest at 42.2% in April 2026.
How did search popularity change for amazon seller tools worldwide in September 2026?
6 changes
In September 2026, sellerboard gained share of searches among amazon seller tools worldwide, from 5.1% to 6.2%.
In September 2026, Keepa lost share of searches among amazon seller tools worldwide, from 46.7% to 46.1%.
Estimated monthly branded searches for SmartScout worldwide rose 49.5% over 12 measured months, from 9.9K to 14.8K in September 2026.
Estimated monthly branded searches for Viral Launch worldwide fell 74.7% over 12 measured months, from 1.9K to 480 in September 2026.
Estimated monthly branded searches for AMZScout worldwide fell 55.6% over 12 measured months, from 5.4K to 2.4K in September 2026.
Estimated monthly branded searches for SellerApp worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.
How are Keepa’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Keepa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- keepa
Do you work for Keepa? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Keepa compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Amazon seller tools | 1st of 8 | 46.1% | Shown above |
| Amazon seller research platforms | 1st of 7 | 48.4% | Show ranking |
Is Keepa your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.