Helium 10 vs SmartScout:Which is more popular by branded search?
In August 2026, Helium 10 had more branded searches than SmartScout among amazon seller research platforms worldwide. Helium 10 was estimated to have 114K branded searches compared to SmartScout’s 15.4K, and held a 64.9% Share of Search versus SmartScout’s 8.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Helium 10 or SmartScout?
Compare services and tools used to research products and markets for Amazon sellers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Helium 10, SmartScout. The figures are in the table below the chart.
View monthly share of search table
| Month | Helium 10 | Jungle Scout | SmartScout | AMZScout | DataHawk |
|---|---|---|---|---|---|
| Oct 2025 | 63.6% | 28.7% | 4.6% | 2.5% | 0.61% |
| Nov 2025 | 67.1% | 25% | 4.8% | 2.6% | 0.49% |
| Dec 2025 | 67% | 25.1% | 4.8% | 2.6% | 0.44% |
| Jan 2026 | 62.9% | 28.5% | 5.6% | 2.5% | 0.46% |
| Feb 2026 | 66.5% | 25% | 5.9% | 2.1% | 0.43% |
| Mar 2026 | 66.5% | 25% | 5.9% | 2.1% | 0.49% |
| Apr 2026 | 66.6% | 25.3% | 6% | 1.7% | 0.44% |
| May 2026 | 61.5% | 28.3% | 8.2% | 1.6% | 0.4% |
| Jun 2026 | 64.7% | 24.5% | 8.7% | 1.7% | 0.42% |
| Jul 2026 | 64.6% | 24.4% | 8.7% | 1.7% | 0.52% |
| Aug 2026 | 64.9% | 24.6% | 8.8% | 1.4% | 0.35% |
| Sep 2026 | — | — | — | — | — |
How has the Helium 10 and SmartScout comparison changed over the last 12 months?
3 findings
- Helium 10 was ahead of SmartScout in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Helium 10’s estimated Share of Search among amazon seller research platforms worldwide moved from 63.6% to 64.9%, and its estimated monthly branded searches moved from 139K to 114K.
- Across the 11 months ending August 2026, SmartScout’s estimated Share of Search among amazon seller research platforms worldwide moved from 4.6% to 8.8%, and its estimated monthly branded searches moved from 10K to 15.4K.
How did search popularity change for amazon seller research platforms worldwide in August 2026?
2 changes
SmartScout’s estimated Share of Search among amazon seller research platforms worldwide has gained ground for 3 months in a row, from 8.2% to 8.8% in August 2026.
Estimated monthly branded searches for Helium 10 worldwide fell 18.1% over 11 measured months, from 139K to 114K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Helium 10’s and SmartScout’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Helium 10
10 branded search terms
- amazon helium 10
- helium 10
- helium 10 app
- helium 10 black box
- helium 10 cerebro
- helium 10 product research
- helium 10 software
- helium 10 tools
- helium10
- product research helium 10
SmartScout
4 branded search terms
- smartscout
- smartscout amazon
- smartscout app
- smartscout com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.