How popular isKatKin in search?
In September 2026, there were an estimated 39.5K branded searches for KatKin worldwide which is down 11.2% over the last 12 months. KatKin holds 20.5% estimated Share of Search among cat food subscription brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Smalls45.3%
Untamed26.2%
KatKin20.5%
Blink!4.7%
Republic of Cats2.5%
Fuzzball0.89%
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Which cat food subscription brands compete with KatKin?
Share of Search by month for Smalls, Untamed, KatKin, Blink!, Republic of Cats. The figures are in the table below the chart.
View monthly share of search table
| Month | Smalls | Untamed | KatKin | Blink! | Republic of Cats | Fuzzball |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.6% | 22.6% | 19.8% | 4.9% | 2.6% | 0.49% |
| Nov 2025 | 52.5% | 19.5% | 21% | 4.2% | 2.3% | 0.46% |
| Dec 2025 | 47.1% | 24.3% | 21.5% | 4.3% | 2.3% | 0.46% |
| Jan 2026 | 45.7% | 25.2% | 21.6% | 4.5% | 2.4% | 0.56% |
| Feb 2026 | 44.5% | 24.4% | 23.3% | 4.4% | 2.9% | 0.61% |
| Mar 2026 | 49.4% | 22.2% | 20.9% | 4.2% | 2.7% | 0.66% |
| Apr 2026 | 48.9% | 23.4% | 19.9% | 4.2% | 2.8% | 0.81% |
| May 2026 | 51.1% | 23.1% | 18.2% | 4.1% | 2.8% | 0.69% |
| Jun 2026 | 45.5% | 23.3% | 22.6% | 5.1% | 2.8% | 0.86% |
| Jul 2026 | 48.7% | 22% | 21.3% | 4.8% | 2.5% | 0.71% |
| Aug 2026 | 43.6% | 26.9% | 21.4% | 4.8% | 2.6% | 0.72% |
| Sep 2026 | 45.3% | 26.2% | 20.5% | 4.7% | 2.5% | 0.89% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.3% | 87.5K | +7.4% | +1.8 points | |
| 2, held 2nd | 26.2% | 50.5K | +0.38% | -0.7 points | |
| 3, held 3rd | 20.5% | 39.5K | -1.3% | -0.9 points | |
| 4, held 4th | 4.7% | 9K | 0% | -0.1 points | |
| 5, held 5th | 2.5% | 4.8K | -2.7% | -0.1 points | |
| 6, held 6th | 0.89% | 1.7K | +27.4% | +0.2 points |
1.
Smalls45.3%
Held 1st. 87.5K estimated branded searches, +7.4% vs prior month. Share +1.8 points.
2.
Untamed26.2%
Held 2nd. 50.5K estimated branded searches, +0.38% vs prior month. Share -0.7 points.
3.
KatKin20.5%
Held 3rd. 39.5K estimated branded searches, -1.3% vs prior month. Share -0.9 points.
4.
Blink!4.7%
Held 4th. 9K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.5%
Held 5th. 4.8K estimated branded searches, -2.7% vs prior month. Share -0.1 points.
6.
Fuzzball0.89%
Held 6th. 1.7K estimated branded searches, +27.4% vs prior month. Share +0.2 points.
Compare search popularity between KatKin and its closest rivals
Every comparison with KatKin
5 comparisons
How has branded search demand for KatKin changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for KatKin worldwide fell from 44.5K to 39.5K.
- Across the 12 months ending September 2026, KatKin’s estimated Share of Search among cat food subscription brands worldwide increased from 19.8% to 20.5%.
- Across the 12 months ending September 2026, KatKin’s estimated Share of Search among cat food subscription brands worldwide peaked at 23.3% in February 2026 and was lowest at 18.2% in May 2026.
How did search popularity change for cat food subscription brands worldwide in September 2026?
6 changes
In September 2026, Smalls gained estimated Share of Search among cat food subscription brands worldwide, from 43.6% to 45.3%.
In September 2026, KatKin lost estimated Share of Search among cat food subscription brands worldwide, from 21.4% to 20.5%.
In September 2026, Untamed lost estimated Share of Search among cat food subscription brands worldwide, from 26.9% to 26.2%.
Estimated monthly branded searches for Fuzzball worldwide rose 57.8% over 12 measured months, from 1.1K to 1.7K in September 2026.
Estimated monthly branded searches for Republic of Cats worldwide fell 18.7% over 12 measured months, from 5.8K to 4.8K in September 2026.
Estimated monthly branded searches for Blink! worldwide fell 18.2% over 12 measured months, from 11K to 9K in September 2026.
How is KatKin measured?
Brandwave collects information about searches that people make online using KatKin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- kat kin
- katkin
- katkin cat food
- katkin food
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Is KatKin your brand?
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