Blink! vs KatKin:Which is more popular by branded search?
In August 2026, KatKin had more branded searches than Blink! among cat food subscription brands worldwide. KatKin was estimated to have 40K branded searches compared to Blink!’s 9K, and held a 21.4% Share of Search versus Blink!’s 4.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Blink! or KatKin?
Compare brands offering direct-to-consumer cat food subscriptions through worldwide branded search demand. The set includes different food formats and does not rank nutritional quality or suitability. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KatKin, Blink!. The figures are in the table below the chart.
View monthly share of search table
| Month | Smalls | Untamed | KatKin | Blink! | Republic of Cats | Fuzzball |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.6% | 22.6% | 19.8% | 4.9% | 2.6% | 0.49% |
| Nov 2025 | 52.5% | 19.5% | 21% | 4.3% | 2.3% | 0.46% |
| Dec 2025 | 47.1% | 24.3% | 21.5% | 4.3% | 2.3% | 0.46% |
| Jan 2026 | 45.7% | 25.2% | 21.6% | 4.5% | 2.4% | 0.56% |
| Feb 2026 | 44.5% | 24.4% | 23.3% | 4.4% | 2.9% | 0.61% |
| Mar 2026 | 49.4% | 22.2% | 20.9% | 4.2% | 2.7% | 0.66% |
| Apr 2026 | 48.9% | 23.4% | 19.9% | 4.2% | 2.8% | 0.81% |
| May 2026 | 51.1% | 23.1% | 18.2% | 4.2% | 2.8% | 0.69% |
| Jun 2026 | 45.5% | 23.3% | 22.5% | 5.1% | 2.8% | 0.86% |
| Jul 2026 | 48.7% | 22% | 21.3% | 4.8% | 2.5% | 0.71% |
| Aug 2026 | 43.6% | 26.9% | 21.4% | 4.8% | 2.6% | 0.72% |
| Sep 2026 | — | — | — | — | — | — |
How has the Blink! and KatKin comparison changed over the last 12 months?
3 findings
- KatKin was ahead of Blink! in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blink!’s estimated Share of Search among cat food subscription brands worldwide moved from 4.9% to 4.8%, and its estimated monthly branded searches moved from 11K to 9K.
- Across the 11 months ending August 2026, KatKin’s estimated Share of Search among cat food subscription brands worldwide moved from 19.8% to 21.4%, and its estimated monthly branded searches moved from 44.5K to 40K.
How did search popularity change for cat food subscription brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Blink!’s and KatKin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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