Brandwave

Cat food subscription brands:Which brands are most popular in search?

In August 2026, Smalls was the most searched among cat food subscription brands worldwide, with an estimated 81.5K branded searches and 43.6% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Smalls43.6%
  2. Untamed26.9%
  3. KatKin21.4%
  4. Blink!4.8%
  5. Republic of Cats2.6%
  6. Fuzzball0.72%

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Share of SearchLeaderboard

Compare brands offering direct-to-consumer cat food subscriptions through worldwide branded search demand. The set includes different food formats and does not rank nutritional quality or suitability. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cat food subscription brands worldwide, by month

Share of Search by month for Smalls, Untamed, KatKin, Blink!, Republic of Cats. The figures are in the table below the chart.

View monthly share of search table
MonthSmallsUntamedKatKinBlink!Republic of CatsFuzzball
Oct 202549.6%22.6%19.8%4.9%2.6%0.49%
Nov 202552.5%19.5%21%4.3%2.3%0.46%
Dec 202547.1%24.3%21.5%4.3%2.3%0.46%
Jan 202645.7%25.2%21.6%4.5%2.4%0.56%
Feb 202644.5%24.4%23.3%4.4%2.9%0.61%
Mar 202649.4%22.2%20.9%4.2%2.7%0.66%
Apr 202648.9%23.4%19.9%4.2%2.8%0.81%
May 202651.1%23.1%18.2%4.2%2.8%0.69%
Jun 202645.5%23.3%22.5%5.1%2.8%0.86%
Jul 202648.7%22%21.3%4.8%2.5%0.71%
Aug 202643.6%26.9%21.4%4.8%2.6%0.72%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Smalls

    43.6%

    held 1st · 81.5K estimated branded searches · -11.1% vs prior month · -5.2 points

  2. 2.Untamed

    26.9%

    held 2nd · 50.4K estimated branded searches · +21.8% vs prior month · +4.9 points

  3. 3.KatKin

    21.4%

    held 3rd · 40K estimated branded searches · 0% vs prior month · +0.1 points

  4. 4.Blink!

    4.8%

    held 4th · 9K estimated branded searches · -0.11% vs prior month · 0 points

  5. 5.Republic of Cats

    2.6%

    held 5th · 4.9K estimated branded searches · +2.1% vs prior month · +0.1 points

  6. 6.Fuzzball

    0.72%

    held 6th · 1.4K estimated branded searches · +0.75% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among cat food subscription brands worldwide?

In August 2026, Smalls was the most searched among cat food subscription brands worldwide, with an estimated 81.5K branded searches and 43.6% estimated Share of Search within this set. Untamed is in 2nd place, 16.6 percentage points behind at 26.9% Share of Search.

Global cat food subscription brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Smalls49.6% → 43.6%52.5%Nov 202543.6%Aug 20261st
Untamed22.6% → 26.9%26.9%Aug 202619.5%Nov 20252nd
KatKin19.8% → 21.4%23.3%Feb 202618.2%May 20263rd
Blink!4.9% → 4.8%5.1%Jun 20264.2%May 20264th
Republic of Cats2.6%2.9%Feb 20262.3%Nov 20255th
Fuzzball0.49% → 0.72%0.86%Jun 20260.46%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Smalls’ estimated Share of Search among cat food subscription brands worldwide decreased from 49.6% to 43.6%.
  • Across the 11 months ending August 2026, Untamed’s estimated Share of Search among cat food subscription brands worldwide increased from 22.6% to 26.9%.
  • Across the 11 months ending August 2026, KatKin’s estimated Share of Search among cat food subscription brands worldwide increased from 19.8% to 21.4%.
  • Across the 11 months ending August 2026, Smalls’ estimated Share of Search among cat food subscription brands worldwide peaked at 52.5% in November 2025 and was lowest at 43.6% in August 2026.
  • Across the 11 months ending August 2026, Untamed’s estimated Share of Search among cat food subscription brands worldwide peaked at 26.9% in August 2026 and was lowest at 19.5% in November 2025.
  • Across the 11 months ending August 2026, KatKin’s estimated Share of Search among cat food subscription brands worldwide peaked at 23.3% in February 2026 and was lowest at 18.2% in May 2026.
  • Across the 11 months ending August 2026, Blink!, Republic of Cats and Fuzzball held steady: their estimated Share of Search among cat food subscription brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for cat food subscription brands worldwide in August 2026?

  1. In August 2026, Untamed gained estimated Share of Search among cat food subscription brands worldwide, from 22% to 26.9%.

  2. In August 2026, Smalls lost estimated Share of Search among cat food subscription brands worldwide, from 48.7% to 43.6%.

  3. Estimated monthly branded searches for Fuzzball worldwide rose 23.9% over 11 measured months, from 1.1K to 1.4K in August 2026.

  4. Estimated monthly branded searches for Blink! worldwide fell 18.2% over 11 measured months, from 11K to 9K in August 2026.

  5. Estimated monthly branded searches for Republic of Cats worldwide fell 16.4% over 11 measured months, from 5.8K to 4.9K in August 2026.

  6. Estimated monthly branded searches for KatKin worldwide fell 10.1% over 11 measured months, from 44.5K to 40K in August 2026.

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