Smalls vs Untamed:Which is more popular by branded search?
In August 2026, Smalls had more branded searches than Untamed among cat food subscription brands worldwide. Smalls was estimated to have 81.5K branded searches compared to Untamed’s 50.4K, and held a 43.6% Share of Search versus Untamed’s 26.9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Smalls vs Untamed and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Smalls or Untamed?
Compare brands offering direct-to-consumer cat food subscriptions through worldwide branded search demand. The set includes different food formats and does not rank nutritional quality or suitability. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smalls, Untamed. The figures are in the table below the chart.
View monthly share of search table
| Month | Smalls | Untamed | KatKin | Blink! | Republic of Cats | Fuzzball |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.6% | 22.6% | 19.8% | 4.9% | 2.6% | 0.49% |
| Nov 2025 | 52.5% | 19.5% | 21% | 4.3% | 2.3% | 0.46% |
| Dec 2025 | 47.1% | 24.3% | 21.5% | 4.3% | 2.3% | 0.46% |
| Jan 2026 | 45.7% | 25.2% | 21.6% | 4.5% | 2.4% | 0.56% |
| Feb 2026 | 44.5% | 24.4% | 23.3% | 4.4% | 2.9% | 0.61% |
| Mar 2026 | 49.4% | 22.2% | 20.9% | 4.2% | 2.7% | 0.66% |
| Apr 2026 | 48.9% | 23.4% | 19.9% | 4.2% | 2.8% | 0.81% |
| May 2026 | 51.1% | 23.1% | 18.2% | 4.2% | 2.8% | 0.69% |
| Jun 2026 | 45.5% | 23.3% | 22.5% | 5.1% | 2.8% | 0.86% |
| Jul 2026 | 48.7% | 22% | 21.3% | 4.8% | 2.5% | 0.71% |
| Aug 2026 | 43.6% | 26.9% | 21.4% | 4.8% | 2.6% | 0.72% |
| Sep 2026 | — | — | — | — | — | — |
How has the Smalls and Untamed comparison changed over the last 12 months?
3 findings
- Smalls was ahead of Untamed in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Smalls’ estimated Share of Search among cat food subscription brands worldwide moved from 49.6% to 43.6%, and its estimated monthly branded searches moved from 111K to 81.5K.
- Across the 11 months ending August 2026, Untamed’s estimated Share of Search among cat food subscription brands worldwide moved from 22.6% to 26.9%, and its estimated monthly branded searches moved from 50.6K to 50.4K.
How did search popularity change for cat food subscription brands worldwide in August 2026?
2 changes
In August 2026, Untamed gained estimated Share of Search among cat food subscription brands worldwide, from 22% to 26.9%.
In August 2026, Smalls lost estimated Share of Search among cat food subscription brands worldwide, from 48.7% to 43.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Smalls’ and Untamed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.