How popular isSmalls in search?
In September 2026, there were an estimated 87.5K branded searches for Smalls worldwide which is down 21.4% over the last 12 months. Smalls holds 45.3% estimated Share of Search among cat food subscription brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Smalls45.3%
Untamed26.2%
KatKin20.5%
Blink!4.7%
Republic of Cats2.5%
Fuzzball0.89%
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Which cat food subscription brands compete with Smalls?
Share of Search by month for Smalls, Untamed, KatKin, Blink!, Republic of Cats. The figures are in the table below the chart.
View monthly share of search table
| Month | Smalls | Untamed | KatKin | Blink! | Republic of Cats | Fuzzball |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.6% | 22.6% | 19.8% | 4.9% | 2.6% | 0.49% |
| Nov 2025 | 52.5% | 19.5% | 21% | 4.2% | 2.3% | 0.46% |
| Dec 2025 | 47.1% | 24.3% | 21.5% | 4.3% | 2.3% | 0.46% |
| Jan 2026 | 45.7% | 25.2% | 21.6% | 4.5% | 2.4% | 0.56% |
| Feb 2026 | 44.5% | 24.4% | 23.3% | 4.4% | 2.9% | 0.61% |
| Mar 2026 | 49.4% | 22.2% | 20.9% | 4.2% | 2.7% | 0.66% |
| Apr 2026 | 48.9% | 23.4% | 19.9% | 4.2% | 2.8% | 0.81% |
| May 2026 | 51.1% | 23.1% | 18.2% | 4.1% | 2.8% | 0.69% |
| Jun 2026 | 45.5% | 23.3% | 22.6% | 5.1% | 2.8% | 0.86% |
| Jul 2026 | 48.7% | 22% | 21.3% | 4.8% | 2.5% | 0.71% |
| Aug 2026 | 43.6% | 26.9% | 21.4% | 4.8% | 2.6% | 0.72% |
| Sep 2026 | 45.3% | 26.2% | 20.5% | 4.7% | 2.5% | 0.89% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.3% | 87.5K | +7.4% | +1.8 points | |
| 2, held 2nd | 26.2% | 50.5K | +0.38% | -0.7 points | |
| 3, held 3rd | 20.5% | 39.5K | -1.3% | -0.9 points | |
| 4, held 4th | 4.7% | 9K | 0% | -0.1 points | |
| 5, held 5th | 2.5% | 4.8K | -2.7% | -0.1 points | |
| 6, held 6th | 0.89% | 1.7K | +27.4% | +0.2 points |
1.
Smalls45.3%
Held 1st. 87.5K estimated branded searches, +7.4% vs prior month. Share +1.8 points.
2.
Untamed26.2%
Held 2nd. 50.5K estimated branded searches, +0.38% vs prior month. Share -0.7 points.
3.
KatKin20.5%
Held 3rd. 39.5K estimated branded searches, -1.3% vs prior month. Share -0.9 points.
4.
Blink!4.7%
Held 4th. 9K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.5%
Held 5th. 4.8K estimated branded searches, -2.7% vs prior month. Share -0.1 points.
6.
Fuzzball0.89%
Held 6th. 1.7K estimated branded searches, +27.4% vs prior month. Share +0.2 points.
Compare search popularity between Smalls and its closest rivals
Every comparison with Smalls
5 comparisons
How has branded search demand for Smalls changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Smalls worldwide fell from 111K to 87.5K.
- Across the 12 months ending September 2026, Smalls’ estimated Share of Search among cat food subscription brands worldwide decreased from 49.6% to 45.3%.
- Across the 12 months ending September 2026, Smalls’ estimated Share of Search among cat food subscription brands worldwide peaked at 52.5% in November 2025 and was lowest at 43.6% in August 2026.
How did search popularity change for cat food subscription brands worldwide in September 2026?
6 changes
In September 2026, Smalls gained estimated Share of Search among cat food subscription brands worldwide, from 43.6% to 45.3%.
In September 2026, KatKin lost estimated Share of Search among cat food subscription brands worldwide, from 21.4% to 20.5%.
In September 2026, Untamed lost estimated Share of Search among cat food subscription brands worldwide, from 26.9% to 26.2%.
Estimated monthly branded searches for Fuzzball worldwide rose 57.8% over 12 measured months, from 1.1K to 1.7K in September 2026.
Estimated monthly branded searches for Republic of Cats worldwide fell 18.7% over 12 measured months, from 5.8K to 4.8K in September 2026.
Estimated monthly branded searches for Blink! worldwide fell 18.2% over 12 measured months, from 11K to 9K in September 2026.
How is Smalls measured?
Brandwave collects information about searches that people make online using Smalls’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- smalls cat
- smalls cat food
- smalls food
- smalls pet food
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Is Smalls your brand?
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