Brandwave

How popular isUntamed in search?

In September 2026, there were an estimated 50.5K branded searches for Untamed worldwide which held steady over the last 12 months. Untamed holds 26.2% estimated Share of Search among cat food subscription brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Smalls45.3%
  2. Untamed26.2%
  3. KatKin20.5%
  4. Blink!4.7%
  5. Republic of Cats2.5%
  6. Fuzzball0.89%
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Which cat food subscription brands compete with Untamed?

Untamed against cat food subscription brands worldwide, by month

Share of Search by month for Smalls, Untamed, KatKin, Blink!, Republic of Cats. The figures are in the table below the chart.

View monthly share of search table
MonthSmallsUntamedKatKinBlink!Republic of CatsFuzzball
Oct 202549.6%22.6%19.8%4.9%2.6%0.49%
Nov 202552.5%19.5%21%4.2%2.3%0.46%
Dec 202547.1%24.3%21.5%4.3%2.3%0.46%
Jan 202645.7%25.2%21.6%4.5%2.4%0.56%
Feb 202644.5%24.4%23.3%4.4%2.9%0.61%
Mar 202649.4%22.2%20.9%4.2%2.7%0.66%
Apr 202648.9%23.4%19.9%4.2%2.8%0.81%
May 202651.1%23.1%18.2%4.1%2.8%0.69%
Jun 202645.5%23.3%22.6%5.1%2.8%0.86%
Jul 202648.7%22%21.3%4.8%2.5%0.71%
Aug 202643.6%26.9%21.4%4.8%2.6%0.72%
Sep 202645.3%26.2%20.5%4.7%2.5%0.89%

  1. 1.Smalls

    45.3%

    Held 1st. 87.5K estimated branded searches, +7.4% vs prior month. Share +1.8 points.

  2. 2.Untamed

    26.2%

    Held 2nd. 50.5K estimated branded searches, +0.38% vs prior month. Share -0.7 points.

  3. 3.KatKin

    20.5%

    Held 3rd. 39.5K estimated branded searches, -1.3% vs prior month. Share -0.9 points.

  4. 4.Blink!

    4.7%

    Held 4th. 9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Republic of Cats

    2.5%

    Held 5th. 4.8K estimated branded searches, -2.7% vs prior month. Share -0.1 points.

  6. 6.Fuzzball

    0.89%

    Held 6th. 1.7K estimated branded searches, +27.4% vs prior month. Share +0.2 points.

Compare search popularity between Untamed and its closest rivals

Every comparison with Untamed

How has branded search demand for Untamed changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Untamed worldwide held steady, from 50.6K to 50.5K.
  • Across the 12 months ending September 2026, Untamed’s estimated Share of Search among cat food subscription brands worldwide increased from 22.6% to 26.2%.
  • Across the 12 months ending September 2026, Untamed’s estimated Share of Search among cat food subscription brands worldwide peaked at 26.9% in August 2026 and was lowest at 19.5% in November 2025.

How did search popularity change for cat food subscription brands worldwide in September 2026?

  1. In September 2026, Smalls gained estimated Share of Search among cat food subscription brands worldwide, from 43.6% to 45.3%.

  2. In September 2026, KatKin lost estimated Share of Search among cat food subscription brands worldwide, from 21.4% to 20.5%.

  3. In September 2026, Untamed lost estimated Share of Search among cat food subscription brands worldwide, from 26.9% to 26.2%.

  4. Estimated monthly branded searches for Fuzzball worldwide rose 57.8% over 12 measured months, from 1.1K to 1.7K in September 2026.

  5. Estimated monthly branded searches for Republic of Cats worldwide fell 18.7% over 12 measured months, from 5.8K to 4.8K in September 2026.

  6. Estimated monthly branded searches for Blink! worldwide fell 18.2% over 12 measured months, from 11K to 9K in September 2026.

How is Untamed measured?

Brandwave collects information about searches that people make online using Untamed’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • untamed cat food
  • untamed cats
  • untamed food
  • untamed pet food

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How the Brand Demand Index is measured

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