Brandwave

Fuzzball vs KatKin:Which is more popular by branded search?

In August 2026, KatKin had more branded searches than Fuzzball among cat food subscription brands worldwide. KatKin was estimated to have 40K branded searches compared to Fuzzball’s 1.4K, and held a 21.4% Share of Search versus Fuzzball’s 0.72%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among cat food subscription brands worldwide in August 2026Which is more popular in search, Fuzzball or KatKin?
Fuzzball0.72%1.4K searches
vs
KatKin21.4%40K searches

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Which is more popular in search, Fuzzball or KatKin?

Compare brands offering direct-to-consumer cat food subscriptions through worldwide branded search demand. The set includes different food formats and does not rank nutritional quality or suitability. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Fuzzball and KatKin among cat food subscription brands worldwide, by month

Share of Search by month for KatKin, Fuzzball. The figures are in the table below the chart.

View monthly share of search table
MonthSmallsUntamedKatKinBlink!Republic of CatsFuzzball
Oct 202549.6%22.6%19.8%4.9%2.6%0.49%
Nov 202552.5%19.5%21%4.3%2.3%0.46%
Dec 202547.1%24.3%21.5%4.3%2.3%0.46%
Jan 202645.7%25.2%21.6%4.5%2.4%0.56%
Feb 202644.5%24.4%23.3%4.4%2.9%0.61%
Mar 202649.4%22.2%20.9%4.2%2.7%0.66%
Apr 202648.9%23.4%19.9%4.2%2.8%0.81%
May 202651.1%23.1%18.2%4.2%2.8%0.69%
Jun 202645.5%23.3%22.5%5.1%2.8%0.86%
Jul 202648.7%22%21.3%4.8%2.5%0.71%
Aug 202643.6%26.9%21.4%4.8%2.6%0.72%
Sep 2026——————

How has the Fuzzball and KatKin comparison changed over the last 12 months?

  • KatKin was ahead of Fuzzball in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Fuzzball’s estimated Share of Search among cat food subscription brands worldwide moved from 0.49% to 0.72%, and its estimated monthly branded searches moved from 1.1K to 1.4K.
  • Across the 11 months ending August 2026, KatKin’s estimated Share of Search among cat food subscription brands worldwide moved from 19.8% to 21.4%, and its estimated monthly branded searches moved from 44.5K to 40K.

How did search popularity change for cat food subscription brands worldwide in August 2026?

  1. Estimated monthly branded searches for Fuzzball worldwide rose 23.9% over 11 measured months, from 1.1K to 1.4K in August 2026.

  2. Estimated monthly branded searches for KatKin worldwide fell 10.1% over 11 measured months, from 44.5K to 40K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Fuzzball’s and KatKin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fuzzball

4 branded search terms

  • fuzzball cat
  • fuzzball cat food
  • fuzzball club
  • fuzzball food

KatKin

4 branded search terms

  • kat kin
  • katkin
  • katkin cat food
  • katkin food

How the Brand Demand Index is measured

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