How popular isKask in search?
In August 2026, there were an estimated 135K branded searches for Kask worldwide which held steady over the last 11 months. Kask holds 82.1% estimated Share of Search among equestrian helmets worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kask82.1%
- Samshield11%
- Charles Owen4%
- One K1.5%
- GPA0.97%
- Troxel0.44%
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Which equestrian helmets compete with Kask?
Share of Search by month for Kask, Samshield, Charles Owen. The figures are in the table below the chart.
View monthly share of search table
| Month | Kask | Samshield | Charles Owen | One K | GPA | Troxel |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.5% | 13.1% | 4.8% | 1.1% | 1.1% | 0.42% |
| Nov 2025 | 79.7% | 10.7% | 7.1% | 1.2% | 0.92% | 0.35% |
| Dec 2025 | 78.4% | 12.9% | 5.8% | 1.4% | 1.1% | 0.42% |
| Jan 2026 | 78.5% | 12.9% | 5.8% | 1.4% | 1.1% | 0.34% |
| Feb 2026 | 81.4% | 10.9% | 4.9% | 1.2% | 1.2% | 0.44% |
| Mar 2026 | 84.4% | 9.3% | 4.1% | 0.97% | 0.97% | 0.3% |
| Apr 2026 | 84.5% | 9.3% | 4.1% | 0.97% | 0.82% | 0.3% |
| May 2026 | 84.9% | 9.3% | 3.4% | 1.2% | 0.82% | 0.3% |
| Jun 2026 | 87.2% | 7.8% | 2.9% | 1% | 0.85% | 0.31% |
| Jul 2026 | 86.4% | 7.8% | 3.5% | 1.3% | 0.84% | 0.25% |
| Aug 2026 | 82.1% | 11% | 4% | 1.5% | 0.97% | 0.44% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.1% | 135K | -18.2% | -4.3 points | |
| 2, held 2nd | 11% | 18.1K | +22.3% | +3.3 points | |
| 3, held 3rd | 4% | 6.6K | 0% | +0.6 points | |
| 4, held 4th | 1.5% | 2.4K | 0% | +0.2 points | |
| 5, held 5th | 0.97% | 1.6K | 0% | +0.1 points | |
| 6, held 6th | 0.44% | 720 | +50% | +0.2 points |
1.
82.1%
Held 1st. 135K estimated branded searches, -18.2% vs prior month. Share -4.3 points.
11%
Held 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +3.3 points.
4%
Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share +0.6 points.
4.One K
1.5%
Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.GPA
0.97%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.Troxel
0.44%
Held 6th. 720 estimated branded searches, +50% vs prior month. Share +0.2 points.
Compare search popularity between Kask and its closest rivals
How has branded search demand for Kask changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kask worldwide held steady at 135K.
- Across the 11 months ending August 2026, Kask’s estimated Share of Search among equestrian helmets worldwide increased from 79.5% to 82.1%.
- Across the 11 months ending August 2026, Kask’s estimated Share of Search among equestrian helmets worldwide peaked at 87.2% in June 2026 and was lowest at 78.4% in December 2025.
How did search popularity change for equestrian helmets worldwide in August 2026?
5 changes
In August 2026, Samshield gained estimated Share of Search among equestrian helmets worldwide, from 7.8% to 11%.
In August 2026, Charles Owen gained estimated Share of Search among equestrian helmets worldwide, from 3.5% to 4%.
In August 2026, Kask lost estimated Share of Search among equestrian helmets worldwide, from 86.4% to 82.1%.
Estimated monthly branded searches for One K worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.
Estimated monthly branded searches for GPA worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.
Where does Kask compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Chainsaw safety gear brands | 3rd of 6 | 6.4% | Show ranking |
| Bike helmet brands | 3rd of 5 | 20.4% | Show ranking |
| Equestrian helmets | 1st of 6 | 82.1% | Shown above |
How is Kask measured?
Brandwave collects information about searches that people make online using Kask’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kask
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Is Kask your brand?
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