Bontrager vs Kask:Which is more popular?
In September 2026, Kask had more branded searches than Bontrager among bike helmet brands worldwide. Kask had about 135,000 branded searches, while Bontrager had 27,100. Kask made up 25.2% of all bike helmet brand searches we track, and Bontrager accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about bike helmet brands, Bontrager appeared in two of the five answers and Kask in none.
Who do people search for more?
Kask, about 5 searches for every 1 for Bontrager
Who does AI mention more?
Bontrager, mentioned in 2 of 5 answers, Kask in 0
Who does AI recommend more?
Bontrager, the only one of the two named
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Top bike helmet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bontrager was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kask did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Giro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Smith5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
POC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Bontrager2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Kask0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bike helmet brands
5 answers
Asked ChatGPT
“Which bike helmet brand should I buy?”
Asked ChatGPT
“What are the best bike helmet brands?”
Asked ChatGPT
“What's the best bike helmet brand for road cycling?”
Searched Google, AI Overview
“best bike helmet”
Searched Google, AI Overview
“cycling helmet”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Bontrager or Kask more popular in search?
This chart shows how often people search Google for Bontrager and Kask by name. Each line represents a brand's share of searches for all seven bike helmet brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kask, Bontrager. The figures are in the table below the chart.
View monthly share of searches table
| Month | Specialized | Kask | Bell | Giro | POC | Bontrager | Smith |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 25.7% | 17.2% | 10.7% | 7.7% | 6.3% | 1% |
| Nov 2025 | 29.7% | 29.7% | 13.3% | 12.6% | 8.9% | 4.9% | 0.97% |
| Dec 2025 | 28% | 22.8% | 15.3% | 17.6% | 10.3% | 4.6% | 1.4% |
| Jan 2026 | 27.9% | 22.8% | 15.3% | 17.4% | 10.2% | 5.6% | 0.74% |
| Feb 2026 | 29.5% | 24.1% | 16.2% | 12.6% | 10.8% | 5.9% | 0.79% |
| Mar 2026 | 33% | 27.1% | 14.8% | 10.5% | 8.1% | 5.4% | 1.1% |
| Apr 2026 | 37% | 24.8% | 13.6% | 9.9% | 7.4% | 6.1% | 1.2% |
| May 2026 | 36.9% | 24.8% | 13.6% | 10.1% | 7.4% | 6.1% | 1.2% |
| Jun 2026 | 33.9% | 27.9% | 15.3% | 9.1% | 6.8% | 5.6% | 1.4% |
| Jul 2026 | 32.1% | 26.3% | 11.8% | 16.8% | 6.5% | 5.3% | 1.3% |
| Aug 2026 | 34.2% | 23% | 12.6% | 14.8% | 8.4% | 5.6% | 1.4% |
| Sep 2026 | 37.5% | 25.2% | 13.8% | 9.7% | 7.6% | 5.1% | 1.2% |
How has the Bontrager and Kask comparison changed over the last 12 months?
3 findings
- Kask was ahead of Bontrager in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bontrager’s share of searches among bike helmet brands worldwide moved from 6.3% to 5.1%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Kask’s share of searches among bike helmet brands worldwide moved from 25.7% to 25.2%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for bike helmet brands worldwide in September 2026?
2 changes
In September 2026, Kask gained share of searches among bike helmet brands worldwide, from 23% to 25.2%.
In September 2026, Bontrager lost share of searches among bike helmet brands worldwide, from 5.6% to 5.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bontrager’s and Kask’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bike helmet brands
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