Kask vs One K:Which is more popular by branded search?
In August 2026, Kask had more branded searches than One K among equestrian helmets worldwide. Kask was estimated to have 135K branded searches compared to One K’s 2.4K, and held an 82.1% Share of Search versus One K’s 1.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kask or One K?
Compare the equestrian helmets shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kask, One K. The figures are in the table below the chart.
View monthly share of search table
| Month | Kask | Samshield | Charles Owen | One K | GPA | Troxel |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.5% | 13.1% | 4.8% | 1.1% | 1.1% | 0.42% |
| Nov 2025 | 79.7% | 10.7% | 7.1% | 1.2% | 0.92% | 0.35% |
| Dec 2025 | 78.4% | 12.9% | 5.8% | 1.4% | 1.1% | 0.42% |
| Jan 2026 | 78.5% | 12.9% | 5.8% | 1.4% | 1.1% | 0.34% |
| Feb 2026 | 81.4% | 10.9% | 4.9% | 1.2% | 1.2% | 0.44% |
| Mar 2026 | 84.4% | 9.3% | 4.1% | 0.97% | 0.97% | 0.3% |
| Apr 2026 | 84.5% | 9.3% | 4.1% | 0.97% | 0.82% | 0.3% |
| May 2026 | 84.9% | 9.3% | 3.4% | 1.2% | 0.82% | 0.3% |
| Jun 2026 | 87.2% | 7.8% | 2.9% | 1% | 0.85% | 0.31% |
| Jul 2026 | 86.4% | 7.8% | 3.5% | 1.3% | 0.84% | 0.25% |
| Aug 2026 | 82.1% | 11% | 4% | 1.5% | 0.97% | 0.44% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kask and One K comparison changed over the last 12 months?
3 findings
- Kask was ahead of One K in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kask’s estimated Share of Search among equestrian helmets worldwide moved from 79.5% to 82.1%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, One K’s estimated Share of Search among equestrian helmets worldwide moved from 1.1% to 1.5%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
How did search popularity change for equestrian helmets worldwide in August 2026?
2 changes
In August 2026, Kask lost estimated Share of Search among equestrian helmets worldwide, from 86.4% to 82.1%.
Estimated monthly branded searches for One K worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kask’s and One K’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.