How popular isSamshield in search?
In August 2026, there were an estimated 18.1K branded searches for Samshield worldwide which is down 18.5% over the last 11 months. Samshield holds 9.8% estimated Share of Search among equestrian helmets worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kask73.1%
One K12.2%Samshield9.8%
Charles Owen3.6%- GPA0.87%
Troxel0.39%
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Which equestrian helmets compete with Samshield?
Share of Search by month for Kask, One K, Samshield, Charles Owen. The figures are in the table below the chart.
View monthly share of search table
| Month | Kask | One K | Samshield | Charles Owen | GPA | Troxel |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.5% | 9.9% | 11.9% | 4.3% | 1% | 0.39% |
| Nov 2025 | 73.5% | 8.9% | 9.9% | 6.6% | 0.85% | 0.32% |
| Dec 2025 | 69.7% | 12.3% | 11.5% | 5.1% | 1% | 0.37% |
| Jan 2026 | 69.2% | 13% | 11.4% | 5.1% | 1% | 0.3% |
| Feb 2026 | 73.1% | 11.2% | 9.8% | 4.4% | 1.1% | 0.39% |
| Mar 2026 | 77% | 9.6% | 8.4% | 3.8% | 0.89% | 0.28% |
| Apr 2026 | 77.5% | 9.1% | 8.5% | 3.8% | 0.75% | 0.28% |
| May 2026 | 77.9% | 9.4% | 8.5% | 3.1% | 0.76% | 0.28% |
| Jun 2026 | 80.2% | 8.9% | 7.2% | 2.6% | 0.78% | 0.29% |
| Jul 2026 | 79.6% | 9.1% | 7.1% | 3.2% | 0.77% | 0.23% |
| Aug 2026 | 73.1% | 12.2% | 9.8% | 3.6% | 0.87% | 0.39% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.1% | 135K | -18.2% | -6.4 points | |
| 2, held 2nd | 12.2% | 22.6K | +19.6% | +3.1 points | |
| 3, held 3rd | 9.8% | 18.1K | +22.3% | +2.7 points | |
| 4, held 4th | 3.6% | 6.6K | 0% | +0.4 points | |
| 5, held 5th | 0.87% | 1.6K | 0% | +0.1 points | |
| 6, held 6th | 0.39% | 720 | +50% | +0.2 points |
1.
73.1%
Held 1st. 135K estimated branded searches, -18.2% vs prior month. Share -6.4 points.
2.
One K12.2%
Held 2nd. 22.6K estimated branded searches, +19.6% vs prior month. Share +3.1 points.
9.8%
Held 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +2.7 points.
3.6%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.GPA
0.87%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Troxel0.39%
Held 6th. 720 estimated branded searches, +50% vs prior month. Share +0.2 points.
Compare search popularity between Samshield and its closest rivals
Every comparison with Samshield
5 comparisons
How has branded search demand for Samshield changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Samshield worldwide fell from 22.2K to 18.1K.
- Across the 11 months ending August 2026, Samshield’s estimated Share of Search among equestrian helmets worldwide decreased from 11.9% to 9.8%.
- Across the 11 months ending August 2026, Samshield’s estimated Share of Search among equestrian helmets worldwide peaked at 11.9% in October 2025 and was lowest at 7.1% in July 2026.
- Across the 11 months ending August 2026, Samshield fell from 2nd to 3rd among equestrian helmets worldwide.
How did search popularity change for equestrian helmets worldwide in August 2026?
5 changes
In August 2026, One K gained estimated Share of Search among equestrian helmets worldwide, from 9.1% to 12.2%.
In August 2026, Samshield gained estimated Share of Search among equestrian helmets worldwide, from 7.1% to 9.8%.
In August 2026, Kask lost estimated Share of Search among equestrian helmets worldwide, from 79.6% to 73.1%.
Estimated monthly branded searches for Charles Owen worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.
Estimated monthly branded searches for GPA worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.
How is Samshield measured?
Brandwave collects information about searches that people make online using Samshield’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- samshield helmet
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Is Samshield your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.