Brandwave

Equestrian helmets:Which brands are most popular in search?

In August 2026, Kask was the most searched among equestrian helmets worldwide, with an estimated 135K branded searches and 82.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kask82.1%
  2. Samshield11%
  3. Charles Owen4%
  4. One K1.5%
  5. GPA0.97%
  6. Troxel0.44%

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Share of SearchLeaderboard

Compare the equestrian helmets shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among equestrian helmets worldwide, by month

Share of Search by month for Kask, Samshield, Charles Owen. The figures are in the table below the chart.

View monthly share of search table
MonthKaskSamshieldCharles OwenOne KGPATroxel
Oct 202579.5%13.1%4.8%1.1%1.1%0.42%
Nov 202579.7%10.7%7.1%1.2%0.92%0.35%
Dec 202578.4%12.9%5.8%1.4%1.1%0.42%
Jan 202678.5%12.9%5.8%1.4%1.1%0.34%
Feb 202681.4%10.9%4.9%1.2%1.2%0.44%
Mar 202684.4%9.3%4.1%0.97%0.97%0.3%
Apr 202684.5%9.3%4.1%0.97%0.82%0.3%
May 202684.9%9.3%3.4%1.2%0.82%0.3%
Jun 202687.2%7.8%2.9%1%0.85%0.31%
Jul 202686.4%7.8%3.5%1.3%0.84%0.25%
Aug 202682.1%11%4%1.5%0.97%0.44%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Kask

    82.1%

    Held 1st. 135K estimated branded searches, -18.2% vs prior month. Share -4.3 points.

  2. 2.Samshield

    11%

    Held 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +3.3 points.

  3. 3.Charles Owen

    4%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.One K

    1.5%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.GPA

    0.97%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Troxel

    0.44%

    Held 6th. 720 estimated branded searches, +50% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among equestrian helmets worldwide?

In August 2026, Kask was the most searched among equestrian helmets worldwide, with an estimated 135K branded searches and 82.1% estimated Share of Search within this set. Samshield is in 2nd place, 71.1 percentage points behind at 11% Share of Search.

Global equestrian helmets, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kask79.5% → 82.1%87.2%Jun 202678.4%Dec 20251st
Samshield13.1% → 11%13.1%Oct 20257.8%Jul 20262nd
Charles Owen4.8% → 4%7.1%Nov 20252.9%Jun 20263rd
One K1.1% → 1.5%1.5%Aug 20260.97%Mar 20265th → 4th
GPA1.1% → 0.97%1.2%Feb 20260.82%Apr 20264th → 5th
Troxel0.42% → 0.44%0.44%Aug 20260.25%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Kask’s estimated Share of Search among equestrian helmets worldwide increased from 79.5% to 82.1%.
  • Across the 11 months ending August 2026, Samshield’s estimated Share of Search among equestrian helmets worldwide decreased from 13.1% to 11%.
  • Across the 11 months ending August 2026, Charles Owen’s estimated Share of Search among equestrian helmets worldwide decreased from 4.8% to 4%.
  • Across the 11 months ending August 2026, Kask’s estimated Share of Search among equestrian helmets worldwide peaked at 87.2% in June 2026 and was lowest at 78.4% in December 2025.
  • Across the 11 months ending August 2026, Samshield’s estimated Share of Search among equestrian helmets worldwide peaked at 13.1% in October 2025 and was lowest at 7.8% in July 2026.
  • Across the 11 months ending August 2026, Charles Owen’s estimated Share of Search among equestrian helmets worldwide peaked at 7.1% in November 2025 and was lowest at 2.9% in June 2026.
  • Across the 11 months ending August 2026, One K rose from 5th to 4th among equestrian helmets worldwide.
  • Across the 11 months ending August 2026, GPA fell from 4th to 5th among equestrian helmets worldwide.
  • Across the 11 months ending August 2026, Troxel held steady: its estimated Share of Search among equestrian helmets worldwide moved less than 0.5 percentage points.

How did search popularity change for equestrian helmets worldwide in August 2026?

  1. In August 2026, Samshield gained estimated Share of Search among equestrian helmets worldwide, from 7.8% to 11%.

  2. In August 2026, Charles Owen gained estimated Share of Search among equestrian helmets worldwide, from 3.5% to 4%.

  3. In August 2026, Kask lost estimated Share of Search among equestrian helmets worldwide, from 86.4% to 82.1%.

  4. Estimated monthly branded searches for One K worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

  5. Estimated monthly branded searches for GPA worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

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