Brandwave

How popular isGPA in search?

In August 2026, there were an estimated 1.6K branded searches for GPA worldwide which is down 15.8% over the last 11 months. GPA holds 0.97% estimated Share of Search among equestrian helmets worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kask82.1%
  2. Samshield11%
  3. Charles Owen4%
  4. One K1.5%
  5. GPA0.97%
  6. Troxel0.44%
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Which equestrian helmets compete with GPA?

GPA against equestrian helmets worldwide, by month

Share of Search by month for Kask, Samshield, Charles Owen, GPA. The figures are in the table below the chart.

View monthly share of search table
MonthKaskSamshieldCharles OwenOne KGPATroxel
Oct 202579.5%13.1%4.8%1.1%1.1%0.42%
Nov 202579.7%10.7%7.1%1.2%0.92%0.35%
Dec 202578.4%12.9%5.8%1.4%1.1%0.42%
Jan 202678.5%12.9%5.8%1.4%1.1%0.34%
Feb 202681.4%10.9%4.9%1.2%1.2%0.44%
Mar 202684.4%9.3%4.1%0.97%0.97%0.3%
Apr 202684.5%9.3%4.1%0.97%0.82%0.3%
May 202684.9%9.3%3.4%1.2%0.82%0.3%
Jun 202687.2%7.8%2.9%1%0.85%0.31%
Jul 202686.4%7.8%3.5%1.3%0.84%0.25%
Aug 202682.1%11%4%1.5%0.97%0.44%
Sep 2026——————

  1. 1.Kask

    82.1%

    Held 1st. 135K estimated branded searches, -18.2% vs prior month. Share -4.3 points.

  2. 2.Samshield

    11%

    Held 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +3.3 points.

  3. 3.Charles Owen

    4%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.One K

    1.5%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.GPA

    0.97%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Troxel

    0.44%

    Held 6th. 720 estimated branded searches, +50% vs prior month. Share +0.2 points.

Compare search popularity between GPA and its closest rivals

How has branded search demand for GPA changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for GPA worldwide fell from 1.9K to 1.6K.
  • Across the 11 months ending August 2026, GPA fell from 4th to 5th among equestrian helmets worldwide.

How did search popularity change for equestrian helmets worldwide in August 2026?

  1. In August 2026, Samshield gained estimated Share of Search among equestrian helmets worldwide, from 7.8% to 11%.

  2. In August 2026, Charles Owen gained estimated Share of Search among equestrian helmets worldwide, from 3.5% to 4%.

  3. In August 2026, Kask lost estimated Share of Search among equestrian helmets worldwide, from 86.4% to 82.1%.

  4. Estimated monthly branded searches for One K worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

  5. Estimated monthly branded searches for GPA worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

How is GPA measured?

Brandwave collects information about searches that people make online using GPA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gpa helmets

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How the Brand Demand Index is measured

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