GPA vs Samshield:Which is more popular by branded search?
In August 2026, Samshield had more branded searches than GPA among equestrian helmets worldwide. Samshield was estimated to have 18.1K branded searches compared to GPA’s 1.6K, and held an 11% Share of Search versus GPA’s 0.97%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, GPA or Samshield?
Compare the equestrian helmets shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Samshield, GPA. The figures are in the table below the chart.
View monthly share of search table
| Month | Kask | Samshield | Charles Owen | One K | GPA | Troxel |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.5% | 13.1% | 4.8% | 1.1% | 1.1% | 0.42% |
| Nov 2025 | 79.7% | 10.7% | 7.1% | 1.2% | 0.92% | 0.35% |
| Dec 2025 | 78.4% | 12.9% | 5.8% | 1.4% | 1.1% | 0.42% |
| Jan 2026 | 78.5% | 12.9% | 5.8% | 1.4% | 1.1% | 0.34% |
| Feb 2026 | 81.4% | 10.9% | 4.9% | 1.2% | 1.2% | 0.44% |
| Mar 2026 | 84.4% | 9.3% | 4.1% | 0.97% | 0.97% | 0.3% |
| Apr 2026 | 84.5% | 9.3% | 4.1% | 0.97% | 0.82% | 0.3% |
| May 2026 | 84.9% | 9.3% | 3.4% | 1.2% | 0.82% | 0.3% |
| Jun 2026 | 87.2% | 7.8% | 2.9% | 1% | 0.85% | 0.31% |
| Jul 2026 | 86.4% | 7.8% | 3.5% | 1.3% | 0.84% | 0.25% |
| Aug 2026 | 82.1% | 11% | 4% | 1.5% | 0.97% | 0.44% |
| Sep 2026 | — | — | — | — | — | — |
How has the GPA and Samshield comparison changed over the last 12 months?
3 findings
- Samshield was ahead of GPA in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GPA’s estimated Share of Search among equestrian helmets worldwide moved from 1.1% to 0.97%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 11 months ending August 2026, Samshield’s estimated Share of Search among equestrian helmets worldwide moved from 13.1% to 11%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for equestrian helmets worldwide in August 2026?
2 changes
In August 2026, Samshield gained estimated Share of Search among equestrian helmets worldwide, from 7.8% to 11%.
Estimated monthly branded searches for GPA worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using GPA’s and Samshield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.