Brandwave

How popular isKajabi in search?

In August 2026, there were an estimated 116K branded searches for Kajabi worldwide which is down 18.5% over the last 11 months. Kajabi holds 47.3% estimated Share of Search among course creation platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kajabi47.3%
  2. Thinkific21.3%
  3. Podia20.7%
  4. LearnWorlds9.3%
  5. Teachable1.4%
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Which course creation platforms compete with Kajabi?

Kajabi against course creation platforms worldwide, by month

Share of Search by month for Kajabi, Thinkific, Podia, LearnWorlds. The figures are in the table below the chart.

View monthly share of search table
MonthKajabiThinkificPodiaLearnWorldsTeachable
Oct 202545.5%24.6%19.7%8.8%1.3%
Nov 202545.6%24.6%19.8%8.8%1.2%
Dec 202550.2%22.5%18%8.1%1.2%
Jan 202650.6%22.3%17.9%8%1.2%
Feb 202653%23.5%15.5%7%1.1%
Mar 202647.3%25.5%16.8%9.1%1.2%
Apr 202650.5%22.4%17.9%8.1%1.1%
May 202650.4%22.4%17.9%8%1.3%
Jun 202645.4%24.7%19.7%8.9%1.3%
Jul 202644.2%24.2%19.5%10.6%1.5%
Aug 202647.3%21.3%20.7%9.3%1.4%
Sep 2026—————

  1. 1.Kajabi

    47.3%

    Held 1st. 116K estimated branded searches, -0.28% vs prior month. Share +3.1 points.

  2. 2.Thinkific

    21.3%

    Held 2nd. 52K estimated branded searches, -18.3% vs prior month. Share -3 points.

  3. 3.Podia

    20.7%

    Held 3rd. 50.6K estimated branded searches, -1.3% vs prior month. Share +1.2 points.

  4. 4.LearnWorlds

    9.3%

    Held 4th. 22.7K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  5. 5.Teachable

    1.4%

    Held 5th. 3.5K estimated branded searches, -11.8% vs prior month. Share -0.1 points.

Compare search popularity between Kajabi and its closest rivals

How has branded search demand for Kajabi changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kajabi worldwide fell from 142K to 116K.
  • Across the 11 months ending August 2026, Kajabi’s estimated Share of Search among course creation platforms worldwide increased from 45.5% to 47.3%.
  • Across the 11 months ending August 2026, Kajabi’s estimated Share of Search among course creation platforms worldwide peaked at 53% in February 2026 and was lowest at 44.2% in July 2026.

How did search popularity change for course creation platforms worldwide in August 2026?

  1. In August 2026, Kajabi gained estimated Share of Search among course creation platforms worldwide, from 44.2% to 47.3%.

  2. In August 2026, Podia gained estimated Share of Search among course creation platforms worldwide, from 19.5% to 20.7%.

  3. In August 2026, Thinkific lost estimated Share of Search among course creation platforms worldwide, from 24.2% to 21.3%.

  4. In August 2026, LearnWorlds lost estimated Share of Search among course creation platforms worldwide, from 10.6% to 9.3%.

  5. Estimated monthly branded searches for Teachable worldwide fell 14.1% over 11 measured months, from 4.1K to 3.5K in August 2026.

Where does Kajabi compete?

Kajabi is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Video monetisation platforms4th of 52.1%Show ranking
Course creation platforms1st of 547.3%Shown above
Course platforms1st of 547.3%Show ranking
Online course platforms1st of 547.3%Show ranking
Community platforms1st of 573.9%Show ranking

How is Kajabi measured?

Brandwave collects information about searches that people make online using Kajabi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • kajabi
  • kajabi ai
  • kajabi app
  • kajabi com
  • kajabi course
  • kajabi courses
  • kajabi online
  • kajabi online courses
  • kajabi platform
  • kajabi software

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How the Brand Demand Index is measured

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