Online course platforms:Which brands are most popular in search?
In August 2026, Kajabi was the most searched among online course platforms worldwide, with an estimated 115K branded searches and 47.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Kajabi47.5%
Thinkific21.2%
Podia20.7%
LearnWorlds9.3%
Teachable1.2%
Follow online course platforms and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare services and tools used to build, sell, and deliver online courses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kajabi, Thinkific, Podia, LearnWorlds. The figures are in the table below the chart.
View monthly share of search table
| Month | Kajabi | Thinkific | Podia | LearnWorlds | Teachable |
|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 24.6% | 19.8% | 8.9% | 1% |
| Nov 2025 | 45.7% | 24.6% | 19.9% | 8.9% | 0.95% |
| Dec 2025 | 50.4% | 22.4% | 18.1% | 8.1% | 1% |
| Jan 2026 | 50.8% | 22.3% | 18% | 8.1% | 0.96% |
| Feb 2026 | 53.1% | 23.4% | 15.5% | 7% | 0.94% |
| Mar 2026 | 47.5% | 25.5% | 16.8% | 9.2% | 1% |
| Apr 2026 | 50.6% | 22.4% | 18% | 8.1% | 0.91% |
| May 2026 | 50.5% | 22.4% | 18% | 8.1% | 1.1% |
| Jun 2026 | 45.5% | 24.7% | 19.8% | 8.9% | 1.1% |
| Jul 2026 | 44.3% | 24.3% | 19.6% | 10.7% | 1.2% |
| Aug 2026 | 47.5% | 21.2% | 20.7% | 9.3% | 1.2% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.5% | 115K | -0.17% | +3.1 points | |
| 2, held 2nd | 21.2% | 51.5K | -18.4% | -3 points | |
| 3, held 3rd | 20.7% | 50.4K | -1.1% | +1.2 points | |
| 4, held 4th | 9.3% | 22.7K | -18.3% | -1.3 points | |
| 5, held 5th | 1.2% | 2.9K | -5.8% | 0 points |
1.
Kajabi47.5%
held 1st · 115K estimated branded searches · -0.17% vs prior month · +3.1 points
21.2%
held 2nd · 51.5K estimated branded searches · -18.4% vs prior month · -3 points
3.
Podia20.7%
held 3rd · 50.4K estimated branded searches · -1.1% vs prior month · +1.2 points
9.3%
held 4th · 22.7K estimated branded searches · -18.3% vs prior month · -1.3 points
1.2%
held 5th · 2.9K estimated branded searches · -5.8% vs prior month · 0 points
Compare search popularity between leading brands
- Kajabi vs Thinkific: compare search popularity
- Kajabi vs Podia: compare search popularity
- Kajabi vs LearnWorlds: compare search popularity
- Thinkific vs Podia: compare search popularity
- Thinkific vs LearnWorlds: compare search popularity
- Podia vs LearnWorlds: compare search popularity
- Compare any of these brands
Which brand is most popular in search among online course platforms worldwide?
5 brands
In August 2026, Kajabi was the most searched among online course platforms worldwide, with an estimated 115K branded searches and 47.5% estimated Share of Search within this set. Thinkific is in 2nd place, 26.3 percentage points behind at 21.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Kajabi | 45.7% → 47.5% | 53.1%Feb 2026 | 44.3%Jul 2026 | 1st |
| Thinkific | 24.6% → 21.2% | 25.5%Mar 2026 | 21.2%Aug 2026 | 2nd |
| Podia | 19.8% → 20.7% | 20.7%Aug 2026 | 15.5%Feb 2026 | 3rd |
| LearnWorlds | 8.9% → 9.3% | 10.7%Jul 2026 | 7%Feb 2026 | 4th |
| Teachable | 1% → 1.2% | 1.2%Aug 2026 | 0.91%Apr 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Kajabi’s estimated Share of Search among online course platforms worldwide increased from 45.7% to 47.5%.
- Across the 11 months ending August 2026, Thinkific’s estimated Share of Search among online course platforms worldwide decreased from 24.6% to 21.2%.
- Across the 11 months ending August 2026, Podia’s estimated Share of Search among online course platforms worldwide increased from 19.8% to 20.7%.
- Across the 11 months ending August 2026, Kajabi’s estimated Share of Search among online course platforms worldwide peaked at 53.1% in February 2026 and was lowest at 44.3% in July 2026.
- Across the 11 months ending August 2026, Thinkific’s estimated Share of Search among online course platforms worldwide peaked at 25.5% in March 2026 and was lowest at 21.2% in August 2026.
- Across the 11 months ending August 2026, Podia’s estimated Share of Search among online course platforms worldwide peaked at 20.7% in August 2026 and was lowest at 15.5% in February 2026.
- Across the 11 months ending August 2026, LearnWorlds’ estimated Share of Search among online course platforms worldwide peaked at 10.7% in July 2026 and was lowest at 7% in February 2026.
- Across the 11 months ending August 2026, LearnWorlds and Teachable held steady: their estimated Share of Search among online course platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for online course platforms worldwide in August 2026?
4 changes
In August 2026, Kajabi gained estimated Share of Search among online course platforms worldwide, from 44.3% to 47.5%.
In August 2026, Podia gained estimated Share of Search among online course platforms worldwide, from 19.6% to 20.7%.
In August 2026, Thinkific lost estimated Share of Search among online course platforms worldwide, from 24.3% to 21.2%.
In August 2026, LearnWorlds lost estimated Share of Search among online course platforms worldwide, from 10.7% to 9.3%.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.