Brandwave

How popular isThinkific in search?

In August 2026, there were an estimated 52K branded searches for Thinkific worldwide which is down 32.3% over the last 11 months. Thinkific holds 21.3% estimated Share of Search among course creation platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kajabi47.3%
  2. Thinkific21.3%
  3. Podia20.7%
  4. LearnWorlds9.3%
  5. Teachable1.4%
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Which course creation platforms compete with Thinkific?

Thinkific against course creation platforms worldwide, by month

Share of Search by month for Kajabi, Thinkific, Podia, LearnWorlds. The figures are in the table below the chart.

View monthly share of search table
MonthKajabiThinkificPodiaLearnWorldsTeachable
Oct 202545.5%24.6%19.7%8.8%1.3%
Nov 202545.6%24.6%19.8%8.8%1.2%
Dec 202550.2%22.5%18%8.1%1.2%
Jan 202650.6%22.3%17.9%8%1.2%
Feb 202653%23.5%15.5%7%1.1%
Mar 202647.3%25.5%16.8%9.1%1.2%
Apr 202650.5%22.4%17.9%8.1%1.1%
May 202650.4%22.4%17.9%8%1.3%
Jun 202645.4%24.7%19.7%8.9%1.3%
Jul 202644.2%24.2%19.5%10.6%1.5%
Aug 202647.3%21.3%20.7%9.3%1.4%
Sep 2026—————

  1. 1.Kajabi

    47.3%

    Held 1st. 116K estimated branded searches, -0.28% vs prior month. Share +3.1 points.

  2. 2.Thinkific

    21.3%

    Held 2nd. 52K estimated branded searches, -18.3% vs prior month. Share -3 points.

  3. 3.Podia

    20.7%

    Held 3rd. 50.6K estimated branded searches, -1.3% vs prior month. Share +1.2 points.

  4. 4.LearnWorlds

    9.3%

    Held 4th. 22.7K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  5. 5.Teachable

    1.4%

    Held 5th. 3.5K estimated branded searches, -11.8% vs prior month. Share -0.1 points.

Compare search popularity between Thinkific and its closest rivals

How has branded search demand for Thinkific changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Thinkific worldwide fell from 76.8K to 52K.
  • Across the 11 months ending August 2026, Thinkific’s estimated Share of Search among course creation platforms worldwide decreased from 24.6% to 21.3%.
  • Across the 11 months ending August 2026, Thinkific’s estimated Share of Search among course creation platforms worldwide peaked at 25.5% in March 2026 and was lowest at 21.3% in August 2026.

How did search popularity change for course creation platforms worldwide in August 2026?

  1. In August 2026, Kajabi gained estimated Share of Search among course creation platforms worldwide, from 44.2% to 47.3%.

  2. In August 2026, Podia gained estimated Share of Search among course creation platforms worldwide, from 19.5% to 20.7%.

  3. In August 2026, Thinkific lost estimated Share of Search among course creation platforms worldwide, from 24.2% to 21.3%.

  4. In August 2026, LearnWorlds lost estimated Share of Search among course creation platforms worldwide, from 10.6% to 9.3%.

  5. Estimated monthly branded searches for Teachable worldwide fell 14.1% over 11 measured months, from 4.1K to 3.5K in August 2026.

Where does Thinkific compete?

Thinkific is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Course creation platforms2nd of 521.3%Shown above
Course platforms2nd of 521.3%Show ranking
Online course platforms2nd of 521.3%Show ranking

How is Thinkific measured?

Brandwave collects information about searches that people make online using Thinkific’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • courses thinkific
  • thinkific
  • thinkific app
  • thinkific com
  • thinkific course
  • thinkific courses
  • thinkific online courses
  • thinkific platform
  • thinkific software

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How the Brand Demand Index is measured

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