Brandwave

How popular isJira in search?

In September 2026, there were an estimated 1.9M branded searches for Jira worldwide which held steady over the last 12 months. Jira holds 9.7% estimated Share of Search among bug tracking brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. GitHub85.8%
  2. Jira9.7%
  3. GitLab4.3%
  4. Linear0.24%
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Where does Jira compete?

Jira is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bug tracking brands2nd of 49.7%Shown below
Issue tracking software2nd of 626.3%Show ranking

Which bug tracking brands compete with Jira?

Jira against bug tracking brands worldwide, by month

Share of Search by month for GitHub, Jira, GitLab. The figures are in the table below the chart.

View monthly share of search table
MonthGitHubJiraGitLabLinear
Oct 202580.1%13.6%6.1%0.28%
Nov 202585.7%9.8%4.3%0.2%
Dec 202584.9%9.6%5.2%0.25%
Jan 202682.9%11.6%5.1%0.34%
Feb 202685.6%9.8%4.3%0.32%
Mar 202685.6%9.7%4.3%0.36%
Apr 202687.2%8.1%4.4%0.32%
May 202687.2%8.1%4.4%0.32%
Jun 202684.8%9.6%5.2%0.37%
Jul 202685.7%9.7%4.3%0.33%
Aug 202688%8.2%3.6%0.26%
Sep 202685.8%9.7%4.3%0.24%
  1. 1.GitHub

    85.8%

    Held 1st. 16.6M estimated branded searches, 0% vs prior month. Share -2.2 points.

  2. 2.Jira

    9.7%

    Held 2nd. 1.9M estimated branded searches, +21.4% vs prior month. Share +1.5 points.

  3. 3.GitLab

    4.3%

    Held 3rd. 832K estimated branded searches, +22% vs prior month. Share +0.7 points.

  4. 4.Linear

    0.24%

    Held 4th. 47.4K estimated branded searches, -4.7% vs prior month. Share 0 points.

Compare search popularity between Jira and its closest rivals

How has branded search demand for Jira changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Jira worldwide held steady at 1.9M.
  • Across the 12 months ending September 2026, Jira’s estimated Share of Search among bug tracking brands worldwide decreased from 13.6% to 9.7%.
  • Across the 12 months ending September 2026, Jira’s estimated Share of Search among bug tracking brands worldwide peaked at 13.6% in October 2025 and was lowest at 8.1% in May 2026.

How did search popularity change for bug tracking brands worldwide in September 2026?

  1. In September 2026, Jira gained estimated Share of Search among bug tracking brands worldwide, from 8.2% to 9.7%.

  2. In September 2026, GitLab gained estimated Share of Search among bug tracking brands worldwide, from 3.6% to 4.3%.

  3. In September 2026, GitHub lost estimated Share of Search among bug tracking brands worldwide, from 88% to 85.8%.

  4. Estimated monthly branded searches for Linear worldwide rose 22.7% over 12 measured months, from 38.6K to 47.4K in September 2026.

How is Jira measured?

Brandwave collects information about searches that people make online using Jira’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • jira
  • jira software

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How the Brand Demand Index is measured

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Is Jira your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.