How popular isJayco?
In September 2026, people searched for Jayco by name about 60,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 23.4% of all global caravan and motorhome brand searches, placing Jayco third out of eight brands. When we asked both ChatGPT and Google AI Overviews about caravan and motorhome brands, Jayco appeared in three of the five answers and was the third most recommended of the eight.
Jayco is the third most searched of 8 competitors and the third most recommended in AI answers.
HymerShare of searches 28.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
AvanShare of searches 23.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
JaycoShare of searches 23.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Grand DesignShare of searches 10.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
BürstnerShare of searches 7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top caravan and motorhome brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jayco was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Jayco is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Winnebago4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Jayco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Grand Design3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Airstream2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hymer1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bürstner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Avan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sunliner0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about caravan and motorhome brands
5 answers
Asked ChatGPT
“Which caravan or motorhome brand should I buy?”
Asked ChatGPT
“What are the best caravan and motorhome brands?”
Asked ChatGPT
“What's the best caravan or motorhome brand for family road trips?”
Searched Google, AI Overview
“motorhome brands”
Searched Google, AI Overview
“family motorhome”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which caravan and motorhome brands compete with Jayco?
Share of searches by month for Hymer, Avan, Jayco, Grand Design, Bürstner, Airstream. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hymer | Avan | Jayco | Grand Design | Bürstner | Airstream | Winnebago | Sunliner |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.6% | 22.6% | 27.7% | 12.4% | 8.3% | 3.7% | 2% | 0.71% |
| Nov 2025 | 25.8% | 25.8% | 25.8% | 11.6% | 5.2% | 3.5% | 1.5% | 0.81% |
| Dec 2025 | 21.1% | 31.5% | 25.8% | 9.4% | 5.2% | 4.2% | 1.9% | 0.99% |
| Jan 2026 | 24.3% | 24.3% | 29.8% | 10.9% | 4.9% | 3.3% | 1.8% | 0.76% |
| Feb 2026 | 23.7% | 29% | 23.7% | 10.6% | 5.8% | 3.2% | 3.2% | 0.91% |
| Mar 2026 | 24.8% | 30.3% | 24.8% | 9.1% | 5% | 3.3% | 1.5% | 1.2% |
| Apr 2026 | 26% | 26% | 26% | 9.5% | 6.3% | 3.5% | 1.5% | 1.2% |
| May 2026 | 23.8% | 29.1% | 23.8% | 10.7% | 5.8% | 3.9% | 1.7% | 1.1% |
| Jun 2026 | 25.2% | 25.2% | 25.2% | 11.3% | 6.2% | 4.1% | 1.5% | 1.2% |
| Jul 2026 | 22.9% | 22.9% | 28% | 12.5% | 6.8% | 3.7% | 2% | 1.1% |
| Aug 2026 | 30% | 24.5% | 20% | 11% | 7.4% | 4% | 2.2% | 0.96% |
| Sep 2026 | 28.6% | 23.4% | 23.4% | 10.5% | 7% | 4.7% | 1.4% | 0.93% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.6% | 74K | -18.2% | -1.3 points | |
| 2, held 2nd | 23.4% | 60.5K | -18.2% | -1.1 points | |
| 3, held 3rd | 23.4% | 60.5K | 0% | +3.4 points | |
| 4, held 4th | 10.5% | 27.1K | -18.1% | -0.5 points | |
| 5, held 5th | 7% | 18.1K | -18.5% | -0.3 points | |
| 6, held 6th | 4.7% | 12.1K | 0% | +0.7 points | |
| 7, held 7th | 1.4% | 3.6K | -45.5% | -0.8 points | |
| 8, held 8th | 0.93% | 2.4K | -17.2% | 0 points |
1.
Hymer28.6%
Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share -1.3 points.
2.
Avan23.4%
Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
3.
Jayco23.4%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +3.4 points.
10.5%
Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.5 points.
5.
Bürstner7%
Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
4.7%
Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share +0.7 points.
1.4%
Held 7th. 3.6K estimated branded searches, -45.5% vs prior month. Share -0.8 points.
8.
Sunliner0.93%
Held 8th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.
Compare popularity between Jayco and its closest rivals
Every comparison with Jayco
12 comparisons
How has branded search demand for Jayco changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Jayco worldwide fell from 74K to 60.5K.
- Across the 12 months ending September 2026, Jayco’s share of searches among caravan and motorhome brands worldwide decreased from 27.7% to 23.4%.
- Across the 12 months ending September 2026, Jayco’s share of searches among caravan and motorhome brands worldwide peaked at 29.8% in January 2026 and was lowest at 20% in August 2026.
- Across the 12 months ending September 2026, Jayco fell from 1st to 3rd among caravan and motorhome brands worldwide.
How did search popularity change for caravan and motorhome brands worldwide in September 2026?
6 changes
In September 2026, Jayco gained share of searches among caravan and motorhome brands worldwide, from 20% to 23.4%.
In September 2026, Airstream gained share of searches among caravan and motorhome brands worldwide, from 4% to 4.7%.
In September 2026, Hymer lost share of searches among caravan and motorhome brands worldwide, from 30% to 28.6%.
In September 2026, Avan lost share of searches among caravan and motorhome brands worldwide, from 24.5% to 23.4%.
In September 2026, Winnebago lost share of searches among caravan and motorhome brands worldwide, from 2.2% to 1.4%.
Estimated monthly branded searches for Sunliner worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.
How are Jayco’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Jayco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- jayco
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Where does Jayco compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Caravan and motorhome brands | 3rd of 8 | 23.4% | Shown above |
| Motorhome brands | 2nd of 8 | 33.5% | Show ranking |
Is Jayco your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.